The Importance of Strategizing Toward a Greater Marketing Funnel
When considering your strategy online, take into account the importance of intertwining your efforts into a greater marketing funnel. Each element in your digital marketing repertoire of techniques would be best suited if they worked interconnectedly. They all play an important role, such as organic search traffic, social media ads, etc.
However, planning ahead so they play off each other, so to speak, will enhance the effectiveness of each strategy. Aim for a larger marketing funnel umbrella and tie the smaller elements into achieving that ultimate goal. Keep your brainstorming a few steps ahead while still maintaining focus on the task at hand. This can take a while to get used to juggling, but it will be worth sharpening this skill. An Interactive Marketing Funnel in the Larger Scope
Think about your digital efforts as a part of an all-encompassing and highly interactive marketing funnel. Work your way down from that larger concept and plan each detailed content or marketing strategy, always bearing this in mind. For example, when planning your blog content, create an overall strategy and outline for a specific blog post. However, ensure the key elements within that content correlate with your greater marketing funnel.
If your marketing funnel integrates SEO as a means of driving traffic, think about the user experience when they are led to your site via an organic Google search and land on one of your optimized blog posts. Consider the other related components that maximize the effectiveness of that one search click, such as an opt-in form on your site that captures their email and retains them as a subscriber you can further communicate with.
Reflect on how this plays into your email marketing strategies and gaining them as a customer of perhaps your own products on your site or affiliate products. Also, evaluate the amplification of your marketing funnel by strategically placed affiliate links on your site or in your content that they will come across while reading your blog post.
Tie Digital Content into an Overall Marketing Funnel Plan
Link your large-scale marketing funnel into other areas beyond your site that ultimately lead back to your site. When you are creating social media copy and ads, attain the most efficiency out of those methods too, by considering the user experience there as well and how they travel to your site during the whole process. Remember the additional benefits of available tracking features and analytics tools for gathering audience data and honing down your target audience. Familiarize yourself with your site’s audience, as well as elsewhere so you can continue maximizing your funnel.
Your efforts on social media all tie back to your site through a variety of means e.g. posts to increase your online presence and help with branding, paid ads, influencer marketing campaigns, etc. As do paid search engine ads in conjunction to free organic search traffic.
Backlinks also contribute highly to your overall marketing funnel, whether on social media or other sites. Perhaps through published work, such as articles and author bylines, or other types of features and mentions of your site or brand. These backlinks directly drive traffic to your site but also complement your SEO endeavors in general, by strengthening the rankings of your own site's content already in the search engines.
Creating an orderly, well-functioning marketing funnel that is optimized to its greatest efficiency will free you from more laborious processes. Once set up, it can work for itself as a somewhat automated system, allowing you more freedom from hands-on tasks.
Of course, there is always work involved with initial setup. But rather than trying to acquire sales, traffic, and eyes on your business by going after individualized attention, it makes more sense to do so through a smooth-running marketing funnel. Each component perpetuates the other elements in the system.
Having been a digital marketer since creating my site in 2012, I have a great deal of experience testing and acclimating myself to utilizing different funnels and tools. It can be enjoyable to brainstorm creatively and keep fine-tuning means of driving traffic and growing my business. If you would like my input on how you can develop a more productive marketing funnel, I am available to contribute my content and marketing strategy guidance.
Or feel free to reach out to me about any other services I provide, such as copywriting or influencer marketing. Visit My Services (Contact) page for a full list of my services and to reach out to me. Visit My Portfolio for samples of my work and My Blog for more of my content. For special offers and discount codes, Shop My Faves
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Wingsplay Helps You Monetize Your Leverage
If you have a large social media following, popular blog, or successful website; Wingsplay will help you monetize that influence. Wingsplay is a great company that will pay you to share videos with your followers and website visitors. You will receive payments for video views and commissions for referring new Influencers. You will earn 10% of all payments earned by those Influencers. Check out How it Works
It's pretty simple. You just enjoy exploring new videos, share them wherever you like (Twitter, Facebook, your blog, site, etc.), and earn each time they're viewed. Recruit new Influencers and earn even more! Getting Started with Wingsplay
When you get started with Wingsplay, you can check out your Influence score. You can calculate your influence on Twitter and Facebook. This calculation will show you how much money you could earn. Simply log into your sites via Wingsplay. Get a sneak peek HERE
Wingsplay is a great venue for connecting prominent Advertisers with top notch individuals who have a strong internet presence. Why not cash in on your internet success? If you've done quite a bit of work to build up a following, you deserve to be rewarded. There are Advertisers who need to get the word out about their products. They've got interesting videos to share, and they need a platform from which to share them. Your social media accounts, blog, or site, could be just that platform. Once you've joined Wingsplay, you'll find it's pretty easy to use your account. The set up is straightforward and easily navigatable. In your Account Details area, you will find your referral link for referring new Influencers. Just share that link, and make 10% of all profits made by the people who join through that link. Your Earnings tab will reflect your earnings for referrals and video views. You have access to Analytics, so you can see where your views are originating from. This is a great feature because it helps you focus on areas that are showing success. The Video area is quite enjoyable. You can have fun searching through videos and checking out their pay rates per view. When you have selected a video you would like to share, you can share it right from your Wingsplay account; by connecting your social media profiles, blog, and site right to your account. It only takes a few minutes to share with your followers or embed a code in a site. You have the freedom to choose the display size as well. For social media accounts, you can write your own post message if you like and choose when you would like to post. You have the option of scheduling the post for a later time. You will also be provided with previews so you know exactly how everything will look before you complete the task. Earn an Additional Income Stream with Wingsplay
Wingsplay is an awesome means of additional income. If you've got a vast following, you could make a healthy profit. Joining forces with Advertisers is a great way to monetize your influence. If you are an Advertiser, Wingsplay is a wonderful solution for reaching a greater audience. Upload your videos and create a campaign that works with your budget. Start profiting today! Join Wingsplay
Affiliate Marketing Training for New AffiliatesIf you're new to affiliate marketing, there's a great resource that provides free training to new affiliates. Affilorama is an awesome site that offers step by step guidance to Newbies and experienced Marketers. If you're just starting out, and would like a thorough introduction to the field, you can begin by exploring the overview of the basics. You will find detailed information to familiarize new affiliates with the terms related to affiliate marketing, and exactly what this branch of marketing entails. New affiliates will learn about the relationship between affiliates and the companies whose products they promote, as well as the methods used to achieve this. The site covers promotional methods such as, website building, SEO, PPC, AdSense, social networking, email marketing, and more. There's an extensive affiliate glossary to clarify all terms, and ensure new affiliates have a good handle on the knowledge needed to become successful in this field. For further assistance, a Support Center answers commonly asked questions and grants access to email support, for more personalized attention. The Forum is an additional venue for asking questions and networking with peers. Free Video Lessons for New AffiliatesVideos are a straightforward means of teaching new material, and Affilorama makes it easy to learn affiliate marketing, with their step by step tutorials. For new affiliates, there are video lessons about the process of affiliate marketing, how commissions are earned, types of affiliate programs, and the benefits of being an affiliate. You will be pointed in the right direction, shown where to find affiliate programs, and how to market even if you don't have a site. You will be informed of the aspects of SEO and PPC. When you feel comfortable, you can move on to the more in-depth SEO and PPC trainings. They include SEO strategies, indexing your site, creating a sitemap, building links, improving your PageRank, keyword research, creating PPC landing pages, writing ads, conversion tracking, and sources of traffic. These are just a few topics covered on the site. The site is a wealth of information! You wouldn't believe how much free information they're giving away. Affilorama also offers new affiliates market research tips to help analyze your SEO competition, select an affiliate site topic, determine the appropriate products for your market, and make market predictions. You will also have site building videos available to you that deal with every intricacy involved with building and maintaining a site. You will find numerous videos suggesting creative marketing ideas, content creation how-tos, and interviews with affiliate marketing Superstars! New Affiliates to New Success StoriesAffilorama turns new affiliates into the newest success stories. If you'd like to take it to the next level, check out the tools, software, and products. There are SEO, PPC, market research, writing, and Webmaster tools. You can manage your analytics and campaigns all in one place. You can try a Premium membership for $1 and benefit from even more education. There are other awesome products with exact blueprints for profiting from affiliate marketing. It's the ultimate training ground for new affiliates so check it out
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Digital Copywriter & Strategist | InfluencerVisit My Brand PartnersArchives
May 2022
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