Creative Content Plus Paid Ads in a Competitive Landscape
Most businesses these days are realizing the potential in digital sales, but may still be hesitant to invest in paid ads. Using some form of content marketing in your selling strategies will keep you competitive in the current landscape. However, integrating paid ads to enhance the possibility of having your content seen is also vital.
There are plenty of creative options available to develop engaging content to capture the attention of consumers. You could create optimized blogs, social media posts, videos, etc. But if you are not investing in driving paid traffic to this content, you may be waiting a long time to see any results. So many businesses have now been online for years. When entering this digital marketing arena, be prepared to pay your dues. For instance, if you set up a blog tomorrow, it will take time to begin seeing rankings in Google. Combine Paid Ads and Content Marketing for Optimal Results
A variety of factors come into play when attempting to compete with and outrank sites with years of domain authority. Even with that well-earned authority, it still takes some time for blog posts to crawl up the search rankings. And bear in mind the importance of quality content. The algorithms are fickle and ultimately unpredictable, even to the most experienced SEO.
Plus, consider the investment cost of hiring an SEO or just winging it yourself. Sure, you could eventually get the hang of it yourself with the use of various free or paid SEO tools. But there is always a learning curve, time, and effort involved. Any way you look at it, you are going to end up investing in something. Even hiring content creators, writers, and influencers is an investment. It makes sense to get the most exposure for your expenditure and to execute everything correctly the first time. The ideal option, especially for new businesses attempting to sell online, is to simultaneously build your content marketing strategies and amplify them using paid ads. These could take various forms e.g. PPC, banner, social media ads. Use Paid Ads to Amplify Your Reach and Hit Targets in Less Time
If you want to stand a chance against the endless algorithms at play in the search engines and countless social media platforms, paid ads can help. Since so many businesses are now advertising online, the varying platforms offering these ads are well aware of how lucrative it can be to enhance competition.
The reality is that it has become increasingly difficult to compete as a free participant. Even on social media, the days of free engagement are pretty much passé. If you want to be seen in the feeds, gain followers, and get clicks, you need to pay to play. Using paid ads will help you reach your sales goals in a fraction of the time. They will automate your process so you can spend less time hands-on, while your ads are running independently. Just set them up and carry on with other tasks. Setting up most ads is pretty clear-cut with the help of instructional materials available on the particular platform. However, if you want to further streamline the use of your time, you can always invest in hiring an ads manager.
Creative content and diverse content marketing strategies are profitable ways to build your business, but it can be frustrating when all of that hard work goes unseen. Sometimes there is just a small missing link, such as paid advertising, that can help tie all of the pieces together and bring you results.
Through my many years of trial and error online, I can relate to your frustrations and have gained plenty of experience in this, as well as other areas. Please feel free to contact me if you would like more of my guidance. I offer a variety of services you can learn more about by visiting My Services (Contact) page. Also, find samples of my work on my site’s Portfolio Page.
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The Importance of Strategizing Toward a Greater Marketing Funnel
When considering your strategy online, take into account the importance of intertwining your efforts into a greater marketing funnel. Each element in your digital marketing repertoire of techniques would be best suited if they worked interconnectedly. They all play an important role, such as organic search traffic, social media ads, etc.
However, planning ahead so they play off each other, so to speak, will enhance the effectiveness of each strategy. Aim for a larger marketing funnel umbrella and tie the smaller elements into achieving that ultimate goal. Keep your brainstorming a few steps ahead while still maintaining focus on the task at hand. This can take a while to get used to juggling, but it will be worth sharpening this skill. An Interactive Marketing Funnel in the Larger Scope
Think about your digital efforts as a part of an all-encompassing and highly interactive marketing funnel. Work your way down from that larger concept and plan each detailed content or marketing strategy, always bearing this in mind. For example, when planning your blog content, create an overall strategy and outline for a specific blog post. However, ensure the key elements within that content correlate with your greater marketing funnel.
If your marketing funnel integrates SEO as a means of driving traffic, think about the user experience when they are led to your site via an organic Google search and land on one of your optimized blog posts. Consider the other related components that maximize the effectiveness of that one search click, such as an opt-in form on your site that captures their email and retains them as a subscriber you can further communicate with.
Reflect on how this plays into your email marketing strategies and gaining them as a customer of perhaps your own products on your site or affiliate products. Also, evaluate the amplification of your marketing funnel by strategically placed affiliate links on your site or in your content that they will come across while reading your blog post.
Tie Digital Content into an Overall Marketing Funnel Plan
Link your large-scale marketing funnel into other areas beyond your site that ultimately lead back to your site. When you are creating social media copy and ads, attain the most efficiency out of those methods too, by considering the user experience there as well and how they travel to your site during the whole process. Remember the additional benefits of available tracking features and analytics tools for gathering audience data and honing down your target audience. Familiarize yourself with your site’s audience, as well as elsewhere so you can continue maximizing your funnel.
Your efforts on social media all tie back to your site through a variety of means e.g. posts to increase your online presence and help with branding, paid ads, influencer marketing campaigns, etc. As do paid search engine ads in conjunction to free organic search traffic.
Backlinks also contribute highly to your overall marketing funnel, whether on social media or other sites. Perhaps through published work, such as articles and author bylines, or other types of features and mentions of your site or brand. These backlinks directly drive traffic to your site but also complement your SEO endeavors in general, by strengthening the rankings of your own site's content already in the search engines.
Creating an orderly, well-functioning marketing funnel that is optimized to its greatest efficiency will free you from more laborious processes. Once set up, it can work for itself as a somewhat automated system, allowing you more freedom from hands-on tasks.
Of course, there is always work involved with initial setup. But rather than trying to acquire sales, traffic, and eyes on your business by going after individualized attention, it makes more sense to do so through a smooth-running marketing funnel. Each component perpetuates the other elements in the system.
Having been a digital marketer since creating my site in 2012, I have a great deal of experience testing and acclimating myself to utilizing different funnels and tools. It can be enjoyable to brainstorm creatively and keep fine-tuning means of driving traffic and growing my business. If you would like my input on how you can develop a more productive marketing funnel, I am available to contribute my content and marketing strategy guidance.
Or feel free to reach out to me about any other services I provide, such as copywriting or influencer marketing. Visit My Services (Contact) page for a full list of my services and to reach out to me. Visit My Portfolio for samples of my work and My Blog for more of my content. For special offers and discount codes, Shop My Faves Rewarding My Feeder Matrix Team Members Who are Doing What it Takes! I’ve decided to reward the members of my Feeder Matrix team who are doing what it takes! Any of you who have upgraded to at least Level 5, will be added to my special Team Build Rotator. The rotator will give you extra exposure and help place team members under you. If you are on Level 5, your link will be entered into the rotator once If you are on Level 6, your link will be entered into the rotator twice If you are on Level 7, your link will be entered into the rotator 3 times If you are on Level 8, your link will be entered into the rotator 4 times A Greater Chance of Success in Feeder Matrix I think it's only fair to help give my team members who are Go-Getters, an extra advantage over the Slackers. The people who are upgrading, are showing they're more serious about making money in Feeder Matrix, so why not help them? They actually deserve it. Why continue to help the people who don't do diddly squat? No more! There are going to be some changes happening in my matrix! If you want to ride this train, you need to at least be on Level 5! On my team, the higher you upgrade, the more chance of success you'll have in Feeder Matrix. Breakdown of How My Feeder Matrix Team Build Rotator Works Once you are entered into the rotator, your link will stay there for good. As I mentioned, if you're on Level 5, your link will be entered once. If you're on Level 6, your link will be entered twice. If you're on Level 7, your link will be entered three times. If you're on Level 8, your link will be entered four times.
The more you show me you're serious, by upgrading, the more you deserve to be entered into my team build rotator. I've helped a lot of people, and as I become increasingly busy, I need to focus my attention only on the people who truly deserve it. I did what it took to have success in Feeder Matrix. The first day I joined, I upgraded to Level 6. A week later, I was on Level 8. Why shouldn't you have to do the same? If I could do it, so can you! Since joining, I have consistently recruited team members and promoted Feeder Matrix. I've done lots of videos and written blog posts. I've marketed my content. Many of you have joined because you saw my videos on YouTube. Why should Slackers continue to benefit from my hard work? It's time the serious people got preferential treatment! If you're on my Feeder Matrix team, and you're at least on Level 5, contact me on Facebook about having your link entered into my team build rotator. Remember, as a Level 6, you're entitled to have your link entered twice. You'll have twice the chance, over the Level 5's, of having team members placed under you and making money. Level 7's have three times the chance of success, over the Level 5's and Level 6's. Level 8's have the most chance out of everyone. Their links will be entered into the rotator four times, so they'll have four times the chance of making money, over everyone else. Rightly so, they deserve it, they went the distance. Welcome to the top Level 8's! It's great up here isn't it? For all of you still on Level 1 through 4, sorry this team build rotator's not for you... However, you still have a chance to be entered, simply by doing your upgrades. It's up to you. Sit at the low levels, or come up here with us. I've really had enough of helping Level 1 through 4's, who don't do anything to help themselves. If you want my help, you're going to need to show me you're serious. Otherwise, you can just sit and wait for my spillover to trickle down to you. You'll be waiting awhile, since my focus is now on placing team members under Level 5 through 8's. They're getting access to this team build rotator because they deserve it! For those of you reading this who are not on my Feeder Matrix team yet, join HERE and then contact me on Facebook about being added to our secret training & Prospect groups. Only contact me about the team build rotator if you've upgraded to at least Level 5. Blog Income is the Way to Freedom Blogging is not only a great method for marketing and generating leads; it's also a way to create blog income. Many Bloggers spend countless hours creating content, but they never make any money. For blogging to result in blog income, you have to use the proper blogging system. Such as this one (I'm no longer with Empower Network so I've removed the links from this post. Check out my Home Page to see how I'm currently generating income.) Empower Network has revamped their blogging system so it's even more streamlined and easy to use. By using this system, you can create the financial freedom you desire and have personal freedom as well. You'll have the ability to cut your workday down significantly, so you can get out there and do the things you love. This home business, marketing system, lead generator, blog income producer, is a one of a kind road to freedom. Build a Team and Build Blog Income By teaming up with us and becoming an Empower Network member, you will not only be given the opportunity to build your own team, you'll also be given the opportunity to generate blog income. As your team grows and they blog, so does your income. The leads they generate through their blog posts, the new members they bring in, result in generous commissions to you. It's an ingenious system that creates wealth for all of us. We all work together to create a better life for the entire team! If you're interested in becoming a part of my team, you're more than welcome. Let's work together to build prosperity we can all enjoy. Just check out the video on my Empower Network blog to get started. Check it out here Reaching Dreams by Generating Blog Income The dreams that have been attained by Empower Network members are truly amazing. The blog income this system creates has enabled countless members to reach a dream lifestyle they never thought possible. The type of money that can be made as part of Empower Network, is only limited by your own choices. If you choose to do what it takes to have a better life, no one's going to stop you. We want to see you prosper. As a part of my team, I would highly encourage you to follow the training and tools made accessible to you, so our entire team can be a success. Your success is my success!
I'm interested in having people on my team who also have that drive within them to live the best life they can possibly lead. A life with no financial worries because we're all doing what it takes to reach our goals, live our dreams, and do it through the beauty of blog income. If you already love blogging, think about how awesome it would be to make money doing it! The Founders of Empower Network used this blogging method to go from homelessness and despair, to wealth and accomplishment...a life to be proud of. Learn more about them on my blog If you've been feeling the type of despair experienced by Dave and Dave, you may find that Empower Network is just that ray of hope you've been looking for. It's certainly not fun to be broke and struggling. If you have access to a solution, it's sure worth exploring. I hope you will take advantage of this invitation to entry into a prosperous world, where blog income is possible and a better life awaits. Enter Here |
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May 2022
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