The Importance of Strategizing Toward a Greater Marketing Funnel
When considering your strategy online, take into account the importance of intertwining your efforts into a greater marketing funnel. Each element in your digital marketing repertoire of techniques would be best suited if they worked interconnectedly. They all play an important role, such as organic search traffic, social media ads, etc.
However, planning ahead so they play off each other, so to speak, will enhance the effectiveness of each strategy. Aim for a larger marketing funnel umbrella and tie the smaller elements into achieving that ultimate goal. Keep your brainstorming a few steps ahead while still maintaining focus on the task at hand. This can take a while to get used to juggling, but it will be worth sharpening this skill. An Interactive Marketing Funnel in the Larger Scope
Think about your digital efforts as a part of an all-encompassing and highly interactive marketing funnel. Work your way down from that larger concept and plan each detailed content or marketing strategy, always bearing this in mind. For example, when planning your blog content, create an overall strategy and outline for a specific blog post. However, ensure the key elements within that content correlate with your greater marketing funnel.
If your marketing funnel integrates SEO as a means of driving traffic, think about the user experience when they are led to your site via an organic Google search and land on one of your optimized blog posts. Consider the other related components that maximize the effectiveness of that one search click, such as an opt-in form on your site that captures their email and retains them as a subscriber you can further communicate with.
Reflect on how this plays into your email marketing strategies and gaining them as a customer of perhaps your own products on your site or affiliate products. Also, evaluate the amplification of your marketing funnel by strategically placed affiliate links on your site or in your content that they will come across while reading your blog post.
Tie Digital Content into an Overall Marketing Funnel Plan
Link your large-scale marketing funnel into other areas beyond your site that ultimately lead back to your site. When you are creating social media copy and ads, attain the most efficiency out of those methods too, by considering the user experience there as well and how they travel to your site during the whole process. Remember the additional benefits of available tracking features and analytics tools for gathering audience data and honing down your target audience. Familiarize yourself with your site’s audience, as well as elsewhere so you can continue maximizing your funnel.
Your efforts on social media all tie back to your site through a variety of means e.g. posts to increase your online presence and help with branding, paid ads, influencer marketing campaigns, etc. As do paid search engine ads in conjunction to free organic search traffic.
Backlinks also contribute highly to your overall marketing funnel, whether on social media or other sites. Perhaps through published work, such as articles and author bylines, or other types of features and mentions of your site or brand. These backlinks directly drive traffic to your site but also complement your SEO endeavors in general, by strengthening the rankings of your own site's content already in the search engines.
Creating an orderly, well-functioning marketing funnel that is optimized to its greatest efficiency will free you from more laborious processes. Once set up, it can work for itself as a somewhat automated system, allowing you more freedom from hands-on tasks.
Of course, there is always work involved with initial setup. But rather than trying to acquire sales, traffic, and eyes on your business by going after individualized attention, it makes more sense to do so through a smooth-running marketing funnel. Each component perpetuates the other elements in the system.
Having been a digital marketer since creating my site in 2012, I have a great deal of experience testing and acclimating myself to utilizing different funnels and tools. It can be enjoyable to brainstorm creatively and keep fine-tuning means of driving traffic and growing my business. If you would like my input on how you can develop a more productive marketing funnel, I am available to contribute my content and marketing strategy guidance.
Or feel free to reach out to me about any other services I provide, such as copywriting or influencer marketing. Visit My Services (Contact) page for a full list of my services and to reach out to me. Visit My Portfolio for samples of my work and My Blog for more of my content. For special offers and discount codes, Shop My Faves
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What I Have Witnessed in the Freelance Writing Industry
Freelance Writing has been an intriguing means of earning income and motivation for expanding my intellectual capabilities. I appreciate the higher tier area of the industry that continually provokes growth in my linguistic and business skills. I am fortunate to have access to premium clients whose insistence on the utmost level of standards aligns with my desire to maintain those same measures in my work.
I have also been privy to a more exploitative side of freelance writing which I feel should be phased out eventually. I am hoping that as more quality writers take a stand for what is ethical, these types of clients will have less power to engage in what is basically slave labor. I have also witnessed these sort of businesses in other fields in which I have done freelance work, such as the technology industry. It is unfortunate that a brainwashing occurs, leaving many freelancers believing they need to accept this substandard treatment and pay. I hope freelance writers and other types of independent contractors will explore the entirety of a field, rather than accepting that their current experience is how their services will be valued and compensated elsewhere. Once you have seen the full range of possibilities, your outlook and hopefulness are greatly enhanced. The key is to remain persistent and have faith even when you have no tangible results. How My Freelance Writing Journey is Progressing
I have undergone that same shift in my freelance writing career, in regard to having faith. I have seen the success of other writers and I am cognizant of how much money can be made writing. I am aware of both the lowest and highest freelance writing rates being offered currently per word and for various content formats. I also have a realistic perspective and take into consideration, a writer’s experience, educational level, and other pertinent criteria. However, I also know my worth and will not be convinced I need to work in servitude. Especially considering I live in the United States and must accommodate a high cost of living.
There are plenty of practices that take place in other arenas besides freelance writing that are immoral. Whether you accept them by convincing yourself they are not occurring is your choice. I feel it is best to face the harsh realities sooner than later and begin making provisions for alternative client dealings. Less time is wasted functioning in this manner and you will be closer to attaining your ultimate freelance writing career. Expressing Yourself in Your Freelance WritingAs freelance writers, particularly as ghostwriters, we are required to follow certain style guides and create content according to the stipulations of the client. I have no problem with that, considering I am being paid for work. The money is certainly appreciated. However, the issues transpire when new clients ask for writing samples and you are unable to reveal the pieces you have written for other companies due to non-disclosure agreements. It is ironic that so many buyers are stringent about reviewing writing samples before paying for writing services but they are reluctant to provide credit in the form of a byline. I find it important to work on your own projects simultaneously so you can recall the freedom associated with the creative expression inherent in writing. It is also encouraging to have your name associated with the content you have written and the ability to use these works as samples. Setting up your own site or acquiring a freelance writing portfolio hosted elsewhere to display these is advisable. I am looking forward to more opportunities to express my thoughts and add creative input. I am optimistic increasing respect will be shown for freelance writers and the revenue we generate for businesses. Hopefully, there will be a substantial merge in recognition for the contribution of writers via bylines and payment to develop sales maximizing material. Nonetheless, I value the clients who have treated me fairly, provided reasonable compensation, and conducted themselves professionally. I will continue to welcome this caliber of writing assignments. If you are also interested in obtaining my freelance writing services, please visit My Services (Contact) page. |
Digital Copywriter & Strategist | InfluencerVisit My Brand PartnersArchives
May 2022
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