Creative Content Plus Paid Ads in a Competitive Landscape
Most businesses these days are realizing the potential in digital sales, but may still be hesitant to invest in paid ads. Using some form of content marketing in your selling strategies will keep you competitive in the current landscape. However, integrating paid ads to enhance the possibility of having your content seen is also vital.
There are plenty of creative options available to develop engaging content to capture the attention of consumers. You could create optimized blogs, social media posts, videos, etc. But if you are not investing in driving paid traffic to this content, you may be waiting a long time to see any results. So many businesses have now been online for years. When entering this digital marketing arena, be prepared to pay your dues. For instance, if you set up a blog tomorrow, it will take time to begin seeing rankings in Google. Combine Paid Ads and Content Marketing for Optimal Results
A variety of factors come into play when attempting to compete with and outrank sites with years of domain authority. Even with that well-earned authority, it still takes some time for blog posts to crawl up the search rankings. And bear in mind the importance of quality content. The algorithms are fickle and ultimately unpredictable, even to the most experienced SEO.
Plus, consider the investment cost of hiring an SEO or just winging it yourself. Sure, you could eventually get the hang of it yourself with the use of various free or paid SEO tools. But there is always a learning curve, time, and effort involved. Any way you look at it, you are going to end up investing in something. Even hiring content creators, writers, and influencers is an investment. It makes sense to get the most exposure for your expenditure and to execute everything correctly the first time. The ideal option, especially for new businesses attempting to sell online, is to simultaneously build your content marketing strategies and amplify them using paid ads. These could take various forms e.g. PPC, banner, social media ads. Use Paid Ads to Amplify Your Reach and Hit Targets in Less Time
If you want to stand a chance against the endless algorithms at play in the search engines and countless social media platforms, paid ads can help. Since so many businesses are now advertising online, the varying platforms offering these ads are well aware of how lucrative it can be to enhance competition.
The reality is that it has become increasingly difficult to compete as a free participant. Even on social media, the days of free engagement are pretty much passé. If you want to be seen in the feeds, gain followers, and get clicks, you need to pay to play. Using paid ads will help you reach your sales goals in a fraction of the time. They will automate your process so you can spend less time hands-on, while your ads are running independently. Just set them up and carry on with other tasks. Setting up most ads is pretty clear-cut with the help of instructional materials available on the particular platform. However, if you want to further streamline the use of your time, you can always invest in hiring an ads manager.
Creative content and diverse content marketing strategies are profitable ways to build your business, but it can be frustrating when all of that hard work goes unseen. Sometimes there is just a small missing link, such as paid advertising, that can help tie all of the pieces together and bring you results.
Through my many years of trial and error online, I can relate to your frustrations and have gained plenty of experience in this, as well as other areas. Please feel free to contact me if you would like more of my guidance. I offer a variety of services you can learn more about by visiting My Services (Contact) page. Also, find samples of my work on my site’s Portfolio Page.
0 Comments
Clients May Overlook Creative Blocks
As creatives (writers, influencers, etc.), we sometimes encounter creative blocks. In industries that rely on creative output, it can be difficult for the client requesting the services to understand the burnout often associated with creating content. It is important to take certain measures to rejuvenate, clear your mind, and inspire new ideas, in order to remain productive and in alignment with your goals.
It is best to take a step back if needed to attend to your mental, emotional, and spiritual needs, rather than feeling pressured to “crank out” content or ideas to suit a client’s demands, which will only result in a subpar effort on your end. I am not suggesting you neglect meeting deadlines, however, with proper planning, you should be able to produce timely work while allowing for dealing with any unforeseen creative blocks. Ease Your Mind and Emotions to Release Creative Blocks
Avoid Unreasonable Deadlines
A great first step in dealing with creative blocks is to take the pressure off by avoiding them, to begin with. It is not necessarily possible to completely avoid creative blocks since they can be unpredictable. But do what you can to avoid placing yourself in stressful situations that may interfere with a successful creative process, such as dealing with clients that impose unreasonably tight deadlines.
Aim to partner with a certain echelon of client that respects you as a professional in your field, understands you have other clients you are producing content for, and has consideration for you as a human being. Creative Blocks are Par for the Course
Accept the Inevitable
Accepting that creative blocks are a natural part of the creative process, will also relieve a lot of undue pressure on yourself. Developing unique and effective content, in the form of writing, images, music, etc. is considered a gift by many so you should not feel obligated to produce these types of materials on demand. They flow from a place of inspiration and spontaneity.
Enjoy Other Creative Works to Prompt Ingenuity
Relax Your Mind, Emotions, and Body
A helpful way to release your own creative blocks is to enjoy the creativity of other artists. They may be in a completely different field than yourself, but often, appreciating the work of others can stimulate innovative ideas. You may consider listening to music, perhaps the type that also helps with soothing your mind and emotions, while encouraging relaxation, such as binaural beats or particular hertz frequencies.
You may want to escape for a bit into the writings or artwork of other talented creatives as a way to unwind and forget your creative blocks for a while. Other forms of healthy escapism, like exercise or participating in beneficial coping mechanisms of your choice are also a great place to turn. Just Get Started
Sometimes the best way to break past a creative block is to just get started creating content. Even just putting together an outline or rough draft, in the case of writing, can be incredibly helpful. This can often provoke ideas as you go through the process.
Taking any kind of action will help you feel less overwhelmed by the overall task. It will give you a greater sense of control and staying on track with accomplishing your goals. You will feel less helpless and more calm, knowing you at least handled what you could. When creative blocks cross your path, just remember they are par for the course, take a breather, and engage in some positive means of coping. Avoid too much procrastination and keep focused on regaining that fire of motivation being lit under you again. Keep in mind what initially moved you to enter your creative field and the passions that drove you. They are highly likely to return. Check out some of my work on my Portfolio Page. If you are interested in working with me, visit My Services (Contact) page to learn more about the services I provide and to reach out to me. Wingsplay Helps You Monetize Your Leverage
If you have a large social media following, popular blog, or successful website; Wingsplay will help you monetize that influence. Wingsplay is a great company that will pay you to share videos with your followers and website visitors. You will receive payments for video views and commissions for referring new Influencers. You will earn 10% of all payments earned by those Influencers. Check out How it Works
It's pretty simple. You just enjoy exploring new videos, share them wherever you like (Twitter, Facebook, your blog, site, etc.), and earn each time they're viewed. Recruit new Influencers and earn even more! Getting Started with Wingsplay
When you get started with Wingsplay, you can check out your Influence score. You can calculate your influence on Twitter and Facebook. This calculation will show you how much money you could earn. Simply log into your sites via Wingsplay. Get a sneak peek HERE
Wingsplay is a great venue for connecting prominent Advertisers with top notch individuals who have a strong internet presence. Why not cash in on your internet success? If you've done quite a bit of work to build up a following, you deserve to be rewarded. There are Advertisers who need to get the word out about their products. They've got interesting videos to share, and they need a platform from which to share them. Your social media accounts, blog, or site, could be just that platform. Once you've joined Wingsplay, you'll find it's pretty easy to use your account. The set up is straightforward and easily navigatable. In your Account Details area, you will find your referral link for referring new Influencers. Just share that link, and make 10% of all profits made by the people who join through that link. Your Earnings tab will reflect your earnings for referrals and video views. You have access to Analytics, so you can see where your views are originating from. This is a great feature because it helps you focus on areas that are showing success. The Video area is quite enjoyable. You can have fun searching through videos and checking out their pay rates per view. When you have selected a video you would like to share, you can share it right from your Wingsplay account; by connecting your social media profiles, blog, and site right to your account. It only takes a few minutes to share with your followers or embed a code in a site. You have the freedom to choose the display size as well. For social media accounts, you can write your own post message if you like and choose when you would like to post. You have the option of scheduling the post for a later time. You will also be provided with previews so you know exactly how everything will look before you complete the task. Earn an Additional Income Stream with Wingsplay
Wingsplay is an awesome means of additional income. If you've got a vast following, you could make a healthy profit. Joining forces with Advertisers is a great way to monetize your influence. If you are an Advertiser, Wingsplay is a wonderful solution for reaching a greater audience. Upload your videos and create a campaign that works with your budget. Start profiting today! Join Wingsplay
|
Digital Copywriter & Strategist | InfluencerVisit My Brand PartnersArchives
May 2022
|