Dealing with Potential Digital Copywriting Clients
​My daily experiences as a digital copywriter can be like a roller coaster. I really have no idea exactly what to expect on a day-to-day basis. It can be exciting but also stressful. I feel I have a good grasp of managing my business and preventing things from spiraling out of control. However, there is always an element of surprise and a need to keep fine-tuning my abilities to deal with unexpected challenges.
My day-to-day responsibilities encompass communication with potential clients in a variety of forms. This includes emails, messages through social media, and phone/video calls. This alone can account for a great percentage of the digital copywriting lifestyle. This is an industry that entails sales and interpersonal skills. The actual digital copywriting is one component but you need to get past any inhibitions and be willing to communicate with potential clients. Without a client base, there is no business. It is also important not to get too comfortable. I am always open to new business because I factor in the possibility that a current copywriting client may cut back on their marketing budget, their desire to engage in content marketing, etc. Handling Digital Copywriting Negotiation and Roadblocks
​In order to be successful in building a digital copywriting business, you have to develop a thick skin. I view it as a numbers game to a certain extent. There is little time to allow nerves or shyness to get in your way. The sooner you talk to the next potential client, the sooner you have additional digital copywriting work coming your way.
I try not to ruminate on disappointments or potentials I feel have wasted my time. If the time and effort I have put into communicating with them do not result in a partnership, I move on as quickly as possible. There is way too much opportunity out there to let one disappointment stand in your way or shake your confidence. Just brush it off and get started scheduling the next phone or video call, etc.
​In dealing with adding to my digital copywriting client base, I am often placed in unanticipated and awkward situations. It is not always possible to know for sure who you will be asked to get on a phone or video call with. It may be someone within a company you have not had prior communication with, or you may need to speak with several people before a partnership is agreed upon.
I find it most convenient to speak to a decision-maker from the onset (Founder, CEO, other C-level members of the organization) because it leads to a faster decision-making process. Be ready to sell yourself, your digital copywriting experience and capabilities, answer unexpected questions, and relay how you can help their business. Also be prepared to negotiate rates and express why the rates you are proposing are justified, based on your expertise and background. Managing My Current Digital Copywriting Workload
​Dealing with potential digital copywriting clients involves a 50/50 effort for me. It is a relief to have potential clients reaching out to me, it lessens my effort, but I also enjoy proactively going after opportunities of interest. However, when I am swamped with current copywriting, editing projects, etc., I am pressed for time in that regard.
In those circumstances, I am focused on meeting deadlines, communicating with current clients, gaining feedback, clarification of guidelines, invoicing, following up on payments, developing contracts, and the many other tasks associated with the actual digital copywriting work. There are also the offshoots of copywriting, such as content creation for my own site, and marketing to maintain an online presence and generate business e.g. SEO, social media marketing. In addition to keeping my financial business matters in order (bookkeeping/accounting, taxes, etc.). I also think it is important to build a portfolio of investments with a portion of my digital copywriting earnings, considering I am a self-employed person and responsible for my own retirement account.
​The day-to-day life of a digital copywriter is a multifaceted experience. I enjoy the excitement and unpredictability to a certain reasonable extent. It adds to a feeling of freedom and accomplishment, as I become stronger and more capable of handling unforeseen challenges. Each day is different from the one before, and I appreciate the opportunity to meet new and interesting clients.
If you would also like to work with me, feel free to reach out to me via the form on My Services (Contact) page and visit My Portfolio page for a sampling of my work.
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Realistic Brand Voice Strategizing with Your Digital Copywriter
As a digital copywriter, I have found that businesses often have unrealistic expectations for a writer to possess an all-encompassing understanding of their brand voice from the start. Similar to developing any other relationship, obtaining a grasp of what is ideally reflective of a company’s values and mission takes time. Clear communication is necessary for a full understanding and inspiration for creation and execution of the most effective brand voice strategy.
The ability to provide a distinct brand voice guideline or informative details, whether explicitly written or verbally conveyed, is the first step toward successful strategizing with your copywriter. In addition, placing the most adept company contact person to work with your digital copywriter will enhance your ability to gain insight into content marketing inefficiencies and potential improvements. Mutual respect for the valuable input of both parties as knowledgeable professionals and open-minded communication are essential for positive change to occur. Key Components When Assessing Your Digital Content and Brand Voice
​Once a harmonious foundation has been set between brand and copywriter, a productive assessment of the content strategy can begin. A major factor often overlooked within the overall digital marketing plan is targeting the ideal audience through the development of a highly tuned brand voice. Before launching a content marketing campaign, it is crucial to determine who you are attempting to acquire and convert as customers. This can be obtained by assessing your desired goals in conjunction with analyzing demographic data from your current customer base.
After gathering helpful statistics to guide your digital strategy, you can tap into this insight to create a brand voice that speaks directly to your target audience. This will promote the most sensible expenditure of your marketing budget and increased ROI. Working with a writer who understands the additional sales, conversion, and psychological aspects associated with digital content will put you at an advantage. Having been a digital marketer since creating my site in 2012 and possessing a psychology degree, I know developing successful online copy can be a challenging and multifaceted process. It is important to be open to the input of others who have already ventured down that path and can help you streamline your content strategy. Brand voice development is best viewed as a continual process, as agendas change as well as customer profiles. Continual Evaluation of Brand Voice and Content Marketing Effectiveness
​Establishing a long-term relationship with your digital copywriter is advantageous strategically since it takes time to fully grasp your specific needs and align with your trajectory toward your marketing goals. Continually evaluating your concrete data and considering innovative suggestions through brainstorming are both beneficial in addition to bearing in mind that brand voice is not stagnant.
It is often difficult to predict who will be attracted to your products or services and detect which changes you have made in other areas of your business that may have precipitated this. Customer demographics evolve as a business evolves. A wise approach to brand voice would be to go with the flow. I am available to help you by contributing the expertise I have gathered throughout the years and my openness to working together to conceptualize your digital content strategy. We can analyze your current insights, consider new perspectives, and progress toward streamlining your brand voice. If you are interested in working with me, reach out to me via My Services (Contact) page and for a sampling of my work, visit My Portfolio page. Fuse Persuasive Copy and Rationale for a Competitive AdvantageRealizing the difference between presenting rational benefits to customers and utilizing persuasive copy to convert, will help you establish an advantage over your competitors. It is important to lay out the features/benefits of your products and services in order to promote an informed decision. However, the language you incorporate to persuade that decision is another crucial element. Integrating the appropriate balance of persuasive copy, executed professionally by the right copywriter, will elevate your marketing strategies to a more competitive level. Accomplishing this task seamlessly requires a comprehension of sales psychology and a relatable writing style that inspires purchase desire. Cognizance of persuasive copy as one technique within an overall marketing strategy structure is key, as well as proper timing for its use. Elicit Emotion and Intensify Purchase Desire Using Persuasive CopyIncreased conversion rates entail a rigorous provision of rational information, such as how a product or service works, how it can be obtained, how it can benefit the user. In addition, you must elicit an emotional reaction based on pain points, needs, or desires to ensure a higher propensity toward purchase. To greater solidify a commitment to purchase, your customer must associate an internal provocation of emotion with the item you are attempting to sell. An in-depth understanding of your target customer’s psyche is imperative, as well as a genuine interest in acquiring this knowledge. How you gather this data is your preference, according to which tools you find most compatible with your business and methods effective for interpretation of these analytics. However, realizing how this interplays with your marketing goals in their entirety and accomplishing proper implementation of persuasive copy will give you an edge. Identify Areas to Integrate Persuasive Copy and Maximize ConversionConduct a thorough audit with the help of an expert if needed to identify areas in your marketing content that are either lacking persuasive copy altogether or could be augmented with this technique. An experienced copywriter with marketing skills can provide valuable input for making these improvements, based on prior results achieved for clients in the area of customer conversion. It is well worth investing in these skills for increasing revenue since the power of words translates monetarily as a generous ROI.
Having been a digital marketer since creating my site in 2012, and having adapted to the many changes in the online space, I can contribute my expertise to your marketing objectives. I have a unique perspective since I am not only a writer but also a marketer. I can provide your business with persuasive copy that converts customers using my background in psychology as well. Finding a partner for your business that makes sense in terms of their skillset being a close fit for your needs can be a challenge. I offer a substantially well-rounded selection of competencies, life experiences, and services to accommodate your requirements. I have an understanding of the subtle differences in language that inspire a potential customer to take action to purchase. I also possess a grasp of how these idiosyncrasies in writing play into the many diverse components associated with a digital marketing strategy. Reach out to me so we can discuss how I can be of best service for helping you facilitate your business goals. I am open to contributing my thoughts on potential content and marketing strategy refinements as well. Please visit My Services (Contact) page to get in touch and review samples of my work on My Portfolio page. The Right Freelance Writer Can Better Persuade Your Customers Partnering with a high-quality freelance writer can be a strategic business move. The importance of having a strong online presence and compelling content has become increasingly relevant. Ensuring you have engaging, persuasive copy to help sell your products and services entails collaboration with an expert in that area. You can certainly try to cut corners with low-level content, but your customers will see right through it. If you are serious about increasing traffic, customer conversion rates, and revenue, you will realize that hiring a freelance writer with digital marketing skills makes sense. A freelancer who is capable of combining the perfect balance of sales, creativity, online marketing, and exemplary writing skills is a worthwhile investment. Especially considering the freedom of working on a contractual basis rather than taking on the expense of a full-time employee. In addition, freelance writers already possess a high degree of business acumen since we are accustomed to running our own businesses. We can also serve as great strategists. Plus, we do not need to be closely monitored or motivated. We are adept at self-motivation and discipline which is why we are successful as our own employers. Rely on the Marketing Expertise of a Dual-Talented Freelance Writer A freelance writer with impeccable grammar and spelling skills is imperative. However, if you are solely relying on wordsmanship as your criteria for customer conversion, please consider other crucial factors. Inspiring readers to take action to purchase also requires sales and psychology. A writer who can create persuasive copy that incorporates digital marketing techniques, such as SEO will help increase your exposure to potential customers and their ultimate conversion. You need more than just a writer, you need a marketer. Finding freelancers who wear these dual hats can be difficult if you are searching based on conserving your budget. If you take into account the value you are receiving in multifaceted areas and the return on investment as a result of traffic and conversion growth, the benefits of this strategy will become clear. Prioritize the end results rather than the immediate expenditure. Focus on Business and Allow Your Freelance Writer to Handle the CreativityWe all have our unique skill sets and sectors of expertise. It is often preferable to invest in the services of a professional, rather than elevating our stress levels by taking on tasks we are not familiar with. As is par for the course in most businesses, each person plays their distinct role which contributes to the success of the company. As a business owner, you have more than enough on your plate so why not alleviate the additional responsibilities of content production and optimization?
Delegating these tasks in-house may not be a valid option either if your employees are already swamped with other work and are not equipped with the same knowledge and experience of a professional freelance writer/digital marketer. It can also be advantageous to acquire a fresh outside perspective, in terms of marketing strategy and possible improvements to your customer conversion funnel. In addition, a freelancer does not have the entanglements of working for you in an employee capacity so we are more apt to provide candid feedback about your operations. I can certainly contribute this sort of input, given my many years of digital marketing experience and the variety of writing services I provide to clients. I am open to brainstorming with you about strategy, pitching creative ideas, and working together toward your overall goal of improving customer conversions. Feel free to get in touch with me via My Services (Contact) page and review samples of my work on My Portfolio page. Look forward to helping you in your business endeavors! Generate Leads with Effective Marketing In order to generate leads for your business, you need a proven system. Through trial and error, you may be able to find a system that works, but why waste time and money? It makes more sense to take advantage of a solid marketing funnel used by the top Producers in our industry. As a member of my team and the Empower Network community, you will have access to a funneling system that has been so extensively tested and honed; there is minimal chance for failure. You may have heard about the 12 year old member of our community who made $12,000 in 4 months. If he could figure out how to generate leads using our system, I'm sure you can too. Please keep in mind that no one is promising you're going to make as much money as he did. How much you make depends on you. We are an ethical community that provides full income disclosure. We don't make promises we can't guarantee. If you would like to see our income disclaimer, check it out HERE (I'm no longer with Empower Network so I've removed the links from this post. Check out my Home Page to see what I'm currently doing to make money online.) It will give you an idea of how much money our members are making monthly. We have people in our company who are making as much as 7 figures a month. Of course there are also people who aren't making anything, and I'm sure you can figure out that those people have not put much effort into their businesses. What do you plan to do? Aim for the top or just give up before you've even given things a shot? I for one, plan to keep striving toward the top, until I'm right up there on the Leaderboards like my Sponsor. Feel free to join me for the ride. You Can Make Money if You Know How to Generate Leads One of the most important skills in running an online business is the ability to generate leads. Leads are the gateway to sales, so knowing how to get leads and convert them into customers is key. As a Newbie, you have no idea how to begin this process. Creating a marketing funnel can be a complex procedure. If someone is brand new, and doesn't even know how to set up a website; how in the world would they know how to set up lead capture pages and sales pages? If you don't link up with a community, you're basically lost. Joining a group will give you access to training that will explain every facet of the marketing process, and how you can make money from it. Once You Generate Leads, You Need to Convert Them You can generate leads until the cows come home, but if you don't know how to convert them, they're pretty much worthless. When you join my team, you'll learn how to consistently generate leads through various marketing techniques. Most importantly, you'll learn how to use an autoresponder, email marketing, and valuable content to convert your leads into team members.
As you build your team, you will feel motivated to keep adding leads to your sales funnel and you'll become more adept at converting them. It just takes experiencing a bit of a breakthrough to inspire you to keep going. With the support of a great team and access to the latest training videos, you'll get the hang of it in no time! Get started learning how to generate leads by watching this VIDEO You Need the Right Capture Page to Make Money If you've been in Network Marketing for awhile, you know how important it is to have a capture page that converts well. A great capture page will bring more leads to your email list, which eventually turn into sales and new team members. Designing your own capture page is an option, but why not take advantage of a "done for you" system? I am so pleased with how well my Empower Network capture pages have been converting for me. People seem to love entering their names, email addresses, and joining my list. The experts at Empower Network sure know what they're doing! (I'm no longer with Empower Network so I've removed the links from this post. Check out my Home Page to see what I'm currently doing to make money online.) If you're a Newbie and you've stumbled upon this resource, I hope you know how lucky you are. A lot of people wasted plenty of time and money before they joined Empower Network; and gained access to the tools and training they actually need to make money online. This company is not going to waste your time sending you in the wrong direction because they want you to stay for the duration. They're not like those scam companies that want to take your money and run. They actually care about your success because it makes the company as a whole more successful. Therefore, you'll learn the exact process you need to follow to make sales and grow your team. It will all be revealed to you through the trainings in your back office, including how to effectively use your capture pages to make money. Capture Pages that Make Things Easy When you use an Empower Network capture page, it's smooth sailing...people just love these capture pages! The way they are designed, written, and how they pique people's curiosity, all work in conjunction to result in awesome conversion rates. The video on the other side of the pages also adds great value. If you'd like to watch the video too, check it out here How to Use Your Capture Pages If you decide to get on board my team and start making money online, you will learn exactly how to market your capture pages, hook them up to an autoresponder, and start building your list. Given you are adept at following instructions, your capture pages will bring leads to you and you will use your autoresponder to convert those leads into sales. You will learn how to do all of this via the tools in your back office. Rest assured, no stone will be left unturned and you will never have to figure anything out all by yourself. That's the benefit of being a part of a community. Take advantage of this helping hand and partner with us.
It would be great to have you on my team, for us to make money together, and prosper in life. I think that is a common goal that runs strong among all types of people. The goal to live the best lives we can possibly live, have access to what we want without financial worry, and to be happy. Yes, money doesn't buy happiness, but it sure makes life easier! Let's make this life an easier one by partnering together. Join me, grab your capture pages, and let's make some money! Empower Network and SEO for Your Blog One of the most important parts of writing a blog post is having it seen, and that is where SEO for your blog comes in. Having an easily visible blog will increase traffic, leads, and sales. With a conventional blog, it may take years to build up enough authority to rank highly in search engines and drive traffic to your blog. However, with an Empower Network blog, you will already have an authority site. As a member of Empower Network, you are provided with SEO training to further enhance your search engine rankings. (I'm no longer with Empower Network so I've removed the links from this post. Check out my Home Page to find out what I'm currently doing to make money online) On-Page and Off-Page SEO for Your Blog After joining Empower Network, you will be given your own WordPress blog, specifically enhanced for Empower Network members. It includes SEO Pressor which will guide you every step of the way, while you're doing SEO for your blog posts. You will be alerted to whether you have included all of the pertinent on-page SEO components, such as HTML headings, appropriate keyword density, keyword placement & formatting, anchor text & image link strategies, and proper word count. You will be able to see your SEO score and keyword density percentage for your blog post. As an Empower Network member, you will also have access to training that will assist you with doing off-page SEO for your blog. You'll learn how to conduct keyword research, choosing low competition/high traffic keywords, so your blog posts have a greater chance of being ranked on the first page of Google and other search engines. You'll be trained in backlink building, in order to create high-quality links pointing back to your site, and improve your search engine rankings. SEO for Your Blog and Having a Life Going it alone can be tough when it comes to promoting your blog. Doing SEO for your blog may not be enough. It is best to team up with a strong community. When you join Empower Network, you feel the relief of knowing you're not alone. You don't have to figure everything out yourself, through trial and error. Right from the start, you'll know what you're doing because you'll have expert guidance. You will also have immediate access to a high authority blog. The sort of authority that takes years to build. The Developers of Empower Network have armed their affiliates with blogs that are already equipped to create a strong presence in the search engines. Using SEO for your blog, in conjunction with using an Empower Network authority blog, gives you twice the power!
Blogging with the right blog, as part of your marketing strategies, will greatly increase the amount of traffic and sales you receive. You can take your business to a level of success comparable to that of the Super-Achievers prominent in the Network Marketing world! You'll notice many success stories are part of the Empower Network family. With a strong blog, your posts will be generating traffic for you, while you enjoy the activities you love most. You can work a part-time schedule, blogging a couple of hours a day, but reap the benefits of a full-time income. Do the work once and profit continuously. That's the beauty of passive income and the Empower Network lifestyle. You get to build a business while having a life. If you'd like to come aboard this great team and learn more about how to do SEO for your blog, check out my Empower Network blog and watch the awesome video: Get Better Google Rankings with Link Diversity There is no disputing the importance of link diversity, when it comes to obtaining high Google rankings. The repercussions resulting from black hat SEO techniques are staggering, so it's most advisable, never to venture down that path. Keep quality and diversity first in mind. When building links, ensure that only quality backlinks are pointing to your site, from diversified sources. An abundance of non-unique links will certainly look suspicious to Google, so it's not worth taking shortcuts if your rankings are important to you. Veering away from black hat practices, and moving toward link diversity will help shield you from the punitive aspects of the most recent Google updates. Quality is key to Google so stick with quality and you should be fine. Now the question is, how to acquire link diversity with limited time? How to Easily Obtain Link Diversity Building links manually in a manner that ensures link diversity is a time-consuming process. Creating distinctive links is well worth the effort, but wouldn't it be great to automate the process to some extent? Backlink Beast does just that. The software creates thousands of links from reputable origins, such as article, social bookmarking, social networking, press release, and RSS link promotion sites. Recent Google updates have cracked down on spammy links. It has become increasingly more crucial that each link pointing to your site has been well thought out and well-executed. Backlink Beast builds link tiers that operate as buffers which protect your site. It helps guard your site from over-optimization which occurs from over-utilizing keywords as links to your site. Additional links are built pointing to your tiers, for added safety. A convenient scheduling feature allows you to naturally build links to your tiers over time. This natural growth looks positive in the eyes of Google, rather than suspiciously building a slew of links overnight. You can attain link diversity with a highly freeing method that automatically creates accounts, submits your content, diversifies your anchor text, and generates reports. The submissions are performed efficiently and quickly. You can also take advantage of an indexing service to alert Google of your links and begin climbing up the ranks. To top it all off, you'll have access to training videos to guide you through using the software and provide you with helpful SEO tips. Not to mention, the 30 Day Money Back Guarantee. Link Diversity, More Traffic, and More Sales Let's face it, without traffic, there are no sales. In order to outrank the competition and snag those customers, you need link diversity. Google and other search engines won't rank your site highly otherwise. Using Backlink Beast, you can take over your competition and grab those coveted top spots. This can be achieved in a matter of a couple of weeks.
After you have increased your rankings and traffic, you'll enjoy the spike in sales that follows. It's wonderful to have an avenue of free traffic, and enjoy the advantages of search engine visitors. Taking the time to build quality links is a worthwhile task, and creating link diversity quickly with Backlink Beast is even more beneficial. Shoe-In Money-Making System to SuccessPeng Joon and John Chow are back in the spotlight, introducing a friend who's got a shoe-in money-making system. His name is Jeremy Schoemaker and he's devised a complete money-making system that covers everything from building a site to dominating social media. Peng and John are at the top of their field, so for them to lend their approval to this system, it must be worth proper consideration. Peng is known for his Work From No Home System and John is known for Blogging with John Chow. They've both had great success and now let's look at their buddy Jeremy. Jeremy's story is tough. At one time, he hit such a low point that he was homeless, in debt, and dangerously obese. Things have turned around for Jeremy since the development of his money-making system. His health has improved tremendously and so has his bank account! Money-Making System with Step by Step Boot Camp TrainingJeremy's system provides expert guidance, regarding the steps necessary to build a site, drive traffic to it, captivate your buyers, and hone your sales skills. Even secrets to running a business without owning a site, if that is your preference. His boot camp training materials are thorough and straightforward. His money-making system is legit and eye-opening. It provides comprehensive training for affiliate marketing, copywriting, and creating social media campaigns. Plus lots more! Jeremy has made a fortune through Google, ClickBank, Amazon, blogging, social media, and more. He's been featured all over the net and in various publications. You can check out these features in his video Jeremy started his empire with limited funds and experience, so he's compassionate toward Newbies just starting out. His money-making system contains a reliable blueprint for making money online without prior internet marketing knowledge. He's trustworthy and presents a realistic method for earning an online income. No false promises or miracle solutions. Just an honest, step by step plan for attaining a work from home lifestyle. Virtually Fail-Safe Money-Making SystemThere isn't much to lose, when reviewing Jeremy's money-making system. He covers all the bases, and does it in an easy to understand manner. He exhibits ethics in his presentation of the training steps, and is generous in his content provision. Yet his system is not overwhelming and can be tackled in succinct, comprehensible segments on a daily basis.
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May 2022
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