The Importance of Strategizing Toward a Greater Marketing Funnel
When considering your strategy online, take into account the importance of intertwining your efforts into a greater marketing funnel. Each element in your digital marketing repertoire of techniques would be best suited if they worked interconnectedly. They all play an important role, such as organic search traffic, social media ads, etc.
However, planning ahead so they play off each other, so to speak, will enhance the effectiveness of each strategy. Aim for a larger marketing funnel umbrella and tie the smaller elements into achieving that ultimate goal. Keep your brainstorming a few steps ahead while still maintaining focus on the task at hand. This can take a while to get used to juggling, but it will be worth sharpening this skill. An Interactive Marketing Funnel in the Larger Scope
Think about your digital efforts as a part of an all-encompassing and highly interactive marketing funnel. Work your way down from that larger concept and plan each detailed content or marketing strategy, always bearing this in mind. For example, when planning your blog content, create an overall strategy and outline for a specific blog post. However, ensure the key elements within that content correlate with your greater marketing funnel.
If your marketing funnel integrates SEO as a means of driving traffic, think about the user experience when they are led to your site via an organic Google search and land on one of your optimized blog posts. Consider the other related components that maximize the effectiveness of that one search click, such as an opt-in form on your site that captures their email and retains them as a subscriber you can further communicate with.
Reflect on how this plays into your email marketing strategies and gaining them as a customer of perhaps your own products on your site or affiliate products. Also, evaluate the amplification of your marketing funnel by strategically placed affiliate links on your site or in your content that they will come across while reading your blog post.
Tie Digital Content into an Overall Marketing Funnel Plan
Link your large-scale marketing funnel into other areas beyond your site that ultimately lead back to your site. When you are creating social media copy and ads, attain the most efficiency out of those methods too, by considering the user experience there as well and how they travel to your site during the whole process. Remember the additional benefits of available tracking features and analytics tools for gathering audience data and honing down your target audience. Familiarize yourself with your site’s audience, as well as elsewhere so you can continue maximizing your funnel.
Your efforts on social media all tie back to your site through a variety of means e.g. posts to increase your online presence and help with branding, paid ads, influencer marketing campaigns, etc. As do paid search engine ads in conjunction to free organic search traffic.
Backlinks also contribute highly to your overall marketing funnel, whether on social media or other sites. Perhaps through published work, such as articles and author bylines, or other types of features and mentions of your site or brand. These backlinks directly drive traffic to your site but also complement your SEO endeavors in general, by strengthening the rankings of your own site's content already in the search engines.
Creating an orderly, well-functioning marketing funnel that is optimized to its greatest efficiency will free you from more laborious processes. Once set up, it can work for itself as a somewhat automated system, allowing you more freedom from hands-on tasks.
Of course, there is always work involved with initial setup. But rather than trying to acquire sales, traffic, and eyes on your business by going after individualized attention, it makes more sense to do so through a smooth-running marketing funnel. Each component perpetuates the other elements in the system.
Having been a digital marketer since creating my site in 2012, I have a great deal of experience testing and acclimating myself to utilizing different funnels and tools. It can be enjoyable to brainstorm creatively and keep fine-tuning means of driving traffic and growing my business. If you would like my input on how you can develop a more productive marketing funnel, I am available to contribute my content and marketing strategy guidance.
Or feel free to reach out to me about any other services I provide, such as copywriting or influencer marketing. Visit My Services (Contact) page for a full list of my services and to reach out to me. Visit My Portfolio for samples of my work and My Blog for more of my content. For special offers and discount codes, Shop My Faves
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Nutrition, Fitness, and Clean Beauty Go Hand in Hand
Fitness and proper nutrition are vital to our overall well-being, but integrating clean beauty into your routine will help you attain that beautiful glowing skin you desire. You may choose to maintain a more plant-based diet, or just focus on ensuring the foods you eat are as nutritionally abundant as possible. Partnered with skin care products rich in antioxidants, healthful herbs, and powerful superfoods, the benefits of your nutritional plan and effects on your skin will be enhanced greatly.
Clean beauty, vegan skin care products with ingenious new ingredients, like Long Life Herb, are being released regularly into the clean beauty market. These exciting new advances in skin care beautifully complement your efforts to sustain a clean diet filled with nutrient-rich foods. Both of these components also merge wonderfully with your fitness goals and workouts. Beautiful, Glowing Skin Radiates from the Inside Out
Natural herbal skin care remedies and superfoods, like Long Life Herb, have been used wisely and appreciated by many cultures for years. Now these tried-and-true ingredients are becoming even more prevalent in the clean beauty industry. They partner perfectly with the superfoods and supplements you consume as a part of your nutrition and health targets.
As an FNX brand ambassador, I realize the value of incorporating high-quality supplements into your diet to complete your nutritional needs and compensate for any lacking nutrients. I also see the importance of eating healthy foods to achieve a radiant glow in your skin that emanates from within. I feel good knowing I can help others meet their nutritional goals and improve their health, while providing them a discount on FNX products. Simply use my 15% discount code (Paula) during checkout to take advantage of this offer. You can also learn more about why I decided to partner with FNX by reading my blog, FNX Brand Ambassador. I explain more about my partnership with the company on my site’s Shop My Faves page. Treat Your Skin and Body with Extra Care
Treating your skin with the same care you give your body, when choosing the foods you nourish it with and how you exercise to keep fit, will amplify your health journey. Taking some time to pamper your skin with nutrient-packed ingredients will have similar effects to boosting your diet with higher-quality foods.
Clean beauty brands, including bareMinerals, are becoming increasingly popular because it has become quite clear how beneficial adding potent superfoods and herbs into your skin care routine can be. A diet abundant in these essential nutrients, an effective workout plan, and a nourishing regime for your skin will work together to create a lovely glow. The bareMinerals SKINLONGEVITY Collection all work in conjunction to improve the texture, strength, tone, and radiance of your skin. The Long Life Herb and other hydrating ingredients feel soothing and comforting on my skin. The radiant look bareMinerals SKINLONGEVITY Long Life Herb Serum creates is beautiful and the clean, fresh scent is uplifting. I am glad I was given the opportunity to test SKINLONGEVITY and learn more about the benefits of Long Life Herb. If you would also like to learn more about this amazing superfood for your skin, check out the Long Life Herb Story and the SKINLONGEVITY Collection. Why I Ultimately Love Working From HomeFor many people, working from home is the ultimate dream. Yes, it’s definitely got its dreamlike components; but there’s another side to it that entails a lot of hard work and discipline. How awesome to wake up whenever you want, live according to your own schedule, be your own boss! However, all of that can get completely out of control, if you don’t add discipline and some sort of routine into the mix. You can’t for instance, just wake up whenever you want, if that means sleeping for so many hours that you don’t put in enough hours of actual work. There’s freedom in the sense of doing things the way you like, creating your own schedule; but many don’t realize the added pressures and responsibilities involved with being your own boss. Once you make that shift, everything rests on your shoulders. You’re the leader now. You can’t just sit waiting for someone to tell you what to do. Many people complain about someone bossing them around and hovering over them. However, once you realize that safety net is completely gone, it can take a bit of mental adjustment, a certain mind shift to cope with the realization. You now look around and realize, you just stepped into a whole new world! Working From Home Can Be a Strange New PlanetWorking from home can be like a strange new planet, a really cool one, but a foreign realm most people don’t quite understand. You may find it harder to relate to people outside of the working from home lifestyle. They may not truly understand what you go through on a daily basis and how hard it can be sometimes to manage the ability to continue living the lifestyle. To me, working from home is a blessing. I feel lucky I get to enjoy many attributes associated with it; but I also know I work hard to cultivate and hold on to any opportunities I get. I certainly won’t allow anyone to drag me down or try to convince me to neglect my responsibilities. When you’re working from home, I think it’s best to try to create some sort of routine. However, there are times you may find yourself working while others who have a traditional employment schedule are enjoying free time. They may not understand why you’re working from home on a weekend or holiday. As self-employed individuals, we have many perks, such as being in charge of our own schedules. However, we also have the responsibility of taking care of things an employer would usually take care of. For instance, ensuring we pay appropriate taxes on our income; and making our own accommodations for earning income during holidays, sick days or vacations. There are pros and cons. Overall, I think the pros outweigh the cons. I enjoy my freedom. I have no problem disciplining myself and doing what I need to do in order to continue enjoying the blessing of working from home. Working From Home is a BlessingAlthough working from home entails quite a bit of hard work, the fruits of your labor can be amazing. There are so many things I appreciate about the freedom that working from home provides. If I want to take a break from working, go take a drive, grab a coffee, go shopping, it’s perfectly fine. I’m working according to my own schedule so I can come and go as I please. If the weather conditions are miserable outside or I don’t feel well, I can work comfortably from home. Plus, there are so many things you can write off on your taxes, as someone who’s self-employed.
I’m truly enjoying my journey working from home. I’m looking forward to more opportunities coming my way, learning new skills; and continuing to build more relationships with companies who are assisting me with the ability to work in this sort of manner. I think each person in this lifestyle ultimately finds their own unique path. What I’ve learned, is that my particular skills and who I am as an individual are determining exactly the type of work I end up doing. I don’t think anyone can really tell someone exactly how to go about this working from home adventure. You kind of just need to find what suits you, figure out what you enjoy doing, what you’re good at and which type of companies are a fit for you to work with.
I’ve been working from home in a diverse range of capacities, based on my particular skills. There are companies I work with in a manner that does not necessitate promoting anything publicly. However, I also collaborate with brands, which does involve sharing products I enjoy. You’re always welcome to see what types of products I’ve been testing lately, and my feedback regarding my experience with them. Currently I have some of my favorite products in the Shop My Faves section of my site. I occasionally update my site, so perhaps if you’re reading this in the future, I may have moved that page. For now, you can just click here to view that page. You can also opt in to my email list to keep updated with how I’m doing. Right now you’ll find that option via the blue Sign up! tab/Sign up for updates! pop up, by scrolling to the top of my site. I wish you the best of luck in your own working from home journey. I hope you find a way to integrate all of your skills and special attributes that make you a unique individual; into a beneficial vehicle to facilitate the income and lifestyle of your dreams working from home. |
Digital Copywriter & Strategist | InfluencerVisit My Brand PartnersArchives
May 2022
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