Creative Content Plus Paid Ads in a Competitive Landscape
Most businesses these days are realizing the potential in digital sales, but may still be hesitant to invest in paid ads. Using some form of content marketing in your selling strategies will keep you competitive in the current landscape. However, integrating paid ads to enhance the possibility of having your content seen is also vital.
There are plenty of creative options available to develop engaging content to capture the attention of consumers. You could create optimized blogs, social media posts, videos, etc. But if you are not investing in driving paid traffic to this content, you may be waiting a long time to see any results.
So many businesses have now been online for years. When entering this digital marketing arena, be prepared to pay your dues. For instance, if you set up a blog tomorrow, it will take time to begin seeing rankings in Google.
Combine Paid Ads and Content Marketing for Optimal Results
A variety of factors come into play when attempting to compete with and outrank sites with years of domain authority. Even with that well-earned authority, it still takes some time for blog posts to crawl up the search rankings. And bear in mind the importance of quality content. The algorithms are fickle and ultimately unpredictable, even to the most experienced SEO.
Plus, consider the investment cost of hiring an SEO or just winging it yourself. Sure, you could eventually get the hang of it yourself with the use of various free or paid SEO tools. But there is always a learning curve, time, and effort involved.
Any way you look at it, you are going to end up investing in something. Even hiring content creators, writers, and influencers is an investment. It makes sense to get the most exposure for your expenditure and to execute everything correctly the first time.
The ideal option, especially for new businesses attempting to sell online, is to simultaneously build your content marketing strategies and amplify them using paid ads. These could take various forms e.g. PPC, banner, social media ads.
Use Paid Ads to Amplify Your Reach and Hit Targets in Less Time
If you want to stand a chance against the endless algorithms at play in the search engines and countless social media platforms, paid ads can help. Since so many businesses are now advertising online, the varying platforms offering these ads are well aware of how lucrative it can be to enhance competition.
The reality is that it has become increasingly difficult to compete as a free participant. Even on social media, the days of free engagement are pretty much passé. If you want to be seen in the feeds, gain followers, and get clicks, you need to pay to play.
Using paid ads will help you reach your sales goals in a fraction of the time. They will automate your process so you can spend less time hands-on, while your ads are running independently. Just set them up and carry on with other tasks.
Setting up most ads is pretty clear-cut with the help of instructional materials available on the particular platform. However, if you want to further streamline the use of your time, you can always invest in hiring an ads manager.
Creative content and diverse content marketing strategies are profitable ways to build your business, but it can be frustrating when all of that hard work goes unseen. Sometimes there is just a small missing link, such as paid advertising, that can help tie all of the pieces together and bring you results.
Through my many years of trial and error online, I can relate to your frustrations and have gained plenty of experience in this, as well as other areas. Please feel free to contact me if you would like more of my guidance. I offer a variety of services you can learn more about by visiting My Services (Contact) page. Also, find samples of my work on my site’s Portfolio Page.
Digital Copywriter & Strategist | Influencer
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