The Importance of Strategizing Toward a Greater Marketing Funnel
When considering your strategy online, take into account the importance of intertwining your efforts into a greater marketing funnel. Each element in your digital marketing repertoire of techniques would be best suited if they worked interconnectedly. They all play an important role, such as organic search traffic, social media ads, etc.
However, planning ahead so they play off each other, so to speak, will enhance the effectiveness of each strategy. Aim for a larger marketing funnel umbrella and tie the smaller elements into achieving that ultimate goal. Keep your brainstorming a few steps ahead while still maintaining focus on the task at hand. This can take a while to get used to juggling, but it will be worth sharpening this skill.
An Interactive Marketing Funnel in the Larger Scope
Think about your digital efforts as a part of an all-encompassing and highly interactive marketing funnel. Work your way down from that larger concept and plan each detailed content or marketing strategy, always bearing this in mind. For example, when planning your blog content, create an overall strategy and outline for a specific blog post. However, ensure the key elements within that content correlate with your greater marketing funnel.
If your marketing funnel integrates SEO as a means of driving traffic, think about the user experience when they are led to your site via an organic Google search and land on one of your optimized blog posts. Consider the other related components that maximize the effectiveness of that one search click, such as an opt-in form on your site that captures their email and retains them as a subscriber you can further communicate with.
Reflect on how this plays into your email marketing strategies and gaining them as a customer of perhaps your own products on your site or affiliate products. Also, evaluate the amplification of your marketing funnel by strategically placed affiliate links on your site or in your content that they will come across while reading your blog post.
Tie Digital Content into an Overall Marketing Funnel Plan
Link your large-scale marketing funnel into other areas beyond your site that ultimately lead back to your site. When you are creating social media copy and ads, attain the most efficiency out of those methods too, by considering the user experience there as well and how they travel to your site during the whole process. Remember the additional benefits of available tracking features and analytics tools for gathering audience data and honing down your target audience. Familiarize yourself with your site’s audience, as well as elsewhere so you can continue maximizing your funnel.
Your efforts on social media all tie back to your site through a variety of means e.g. posts to increase your online presence and help with branding, paid ads, influencer marketing campaigns, etc. As do paid search engine ads in conjunction to free organic search traffic.
Backlinks also contribute highly to your overall marketing funnel, whether on social media or other sites. Perhaps through published work, such as articles and author bylines, or other types of features and mentions of your site or brand. These backlinks directly drive traffic to your site but also complement your SEO endeavors in general, by strengthening the rankings of your own site's content already in the search engines.
Creating an orderly, well-functioning marketing funnel that is optimized to its greatest efficiency will free you from more laborious processes. Once set up, it can work for itself as a somewhat automated system, allowing you more freedom from hands-on tasks.
Of course, there is always work involved with initial setup. But rather than trying to acquire sales, traffic, and eyes on your business by going after individualized attention, it makes more sense to do so through a smooth-running marketing funnel. Each component perpetuates the other elements in the system.
Having been a digital marketer since creating my site in 2012, I have a great deal of experience testing and acclimating myself to utilizing different funnels and tools. It can be enjoyable to brainstorm creatively and keep fine-tuning means of driving traffic and growing my business. If you would like my input on how you can develop a more productive marketing funnel, I am available to contribute my content and marketing strategy guidance.
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