​As creatives (writers, influencers, etc.), we sometimes encounter creative blocks. In industries that rely on creative output, it can be difficult for the client requesting the services to understand the burnout often associated with creating content. It is important to take certain measures to rejuvenate, clear your mind, and inspire new ideas, in order to remain productive and in alignment with your goals. 

It is best to take a step back if needed to attend to your mental, emotional, and spiritual needs, rather than feeling pressured to “crank out” content or ideas to suit a client’s demands, which will only result in a subpar effort on your end. I am not suggesting you neglect meeting deadlines, however, with proper planning, you should be able to produce timely work while allowing for dealing with any unforeseen creative blocks. 

​A great first step in dealing with creative blocks is to take the pressure off by avoiding them, to begin with. It is not necessarily possible to completely avoid creative blocks since they can be unpredictable. But do what you can to avoid placing yourself in stressful situations that may interfere with a successful creative process, such as dealing with clients that impose unreasonably tight deadlines.

Aim to partner with a certain echelon of client that respects you as a professional in your field, understands you have other clients you are producing content for, and has consideration for you as a human being. 

​Accepting that creative blocks are a natural part of the creative process, will also relieve a lot of undue pressure on yourself. Developing unique and effective content, in the form of writing, images, music, etc. is considered a gift by many so you should not feel obligated to produce these types of materials on demand. They flow from a place of inspiration and spontaneity. 

​A helpful way to release your own creative blocks is to enjoy the creativity of other artists. They may be in a completely different field than yourself, but often, appreciating the work of others can stimulate innovative ideas. You may consider listening to music, perhaps the type that also helps with soothing your mind and emotions, while encouraging relaxation, such as binaural beats or particular hertz frequencies. 

You may want to escape for a bit into the writings or artwork of other talented creatives as a way to unwind and forget your creative blocks for a while. Other forms of healthy escapism, like exercise or participating in beneficial coping mechanisms of your choice are also a great place to turn. 

​Sometimes the best way to break past a creative block is to just get started creating content. Even just putting together an outline or rough draft, in the case of writing, can be incredibly helpful. This can often provoke ideas as you go through the process.

Taking any kind of action will help you feel less overwhelmed by the overall task. It will give you a greater sense of control and staying on track with accomplishing your goals. You will feel less helpless and more calm, knowing you at least handled what you could. 

When creative blocks cross your path, just remember they are par for the course, take a breather, and engage in some positive means of coping. Avoid too much procrastination and keep focused on regaining that fire of motivation being lit under you again. Keep in mind what initially moved you to enter your creative field and the passions that drove you. They are highly likely to return. 

Check out some of my work on my Portfolio Page. If you are interested in working with me, visit My Services (Contact) page to learn more about the services I provide and to reach out to me. 

​Fitness and proper nutrition are vital to our overall well-being, but integrating clean beauty into your routine will help you attain that beautiful glowing skin you desire. You may choose to maintain a more plant-based diet, or just focus on ensuring the foods you eat are as nutritionally abundant as possible. Partnered with skin care products rich in antioxidants, healthful herbs, and powerful superfoods, the benefits of your nutritional plan and effects on your skin will be enhanced greatly.

Clean beauty, vegan skin care products with ingenious new ingredients, like Long Life Herb, are being released regularly into the clean beauty market. These exciting new advances in skin care beautifully complement your efforts to sustain a clean diet filled with nutrient-rich foods. Both of these components also merge wonderfully with your fitness goals and workouts. 

​Natural herbal skin care remedies and superfoods, like Long Life Herb, have been used wisely and appreciated by many cultures for years. Now these tried-and-true ingredients are becoming even more prevalent in the clean beauty industry. They partner perfectly with the superfoods and supplements you consume as a part of your nutrition and health targets. 

As an FNX brand ambassador, I realize the value of incorporating high-quality supplements into your diet to complete your nutritional needs and compensate for any lacking nutrients. I also see the importance of eating healthy foods to achieve a radiant glow in your skin that emanates from within. 

I feel good knowing I can help others meet their nutritional goals and improve their health, while providing them a discount on FNX products. Simply use my 15% discount code (Paula) during checkout to take advantage of this offer. You can also learn more about why I decided to partner with FNX by reading my blog, FNX Brand Ambassador. I explain more about my partnership with the company on my site’s Shop My Faves page.  

​Treating your skin with the same care you give your body, when choosing the foods you nourish it with and how you exercise to keep fit, will amplify your health journey. Taking some time to pamper your skin with nutrient-packed ingredients will have similar effects to boosting your diet with higher-quality foods. 

Clean beauty brands, including bareMinerals, are becoming increasingly popular because it has become quite clear how beneficial adding potent superfoods and herbs into your skin care routine can be. A diet abundant in these essential nutrients, an effective workout plan, and a nourishing regime for your skin will work together to create a lovely glow.  

The bareMinerals SKINLONGEVITY Collection all work in conjunction to improve the texture, strength, tone, and radiance of your skin. The Long Life Herb and other hydrating ingredients feel soothing and comforting on my skin. The radiant look bareMinerals SKINLONGEVITY Long Life Herb Serum creates is beautiful and the clean, fresh scent is uplifting. 

I am glad I was given the opportunity to test SKINLONGEVITY and learn more about the benefits of Long Life Herb. If you would also like to learn more about this amazing superfood for your skin, check out the Long Life Herb Story and the SKINLONGEVITY Collection.

​I have been enjoying my partnership with FNX as a brand ambassador. I decided to join the FNX team after careful consideration. When they reached out to me on Instagram, I was open but needed to do some research. I am often contacted by brands via Instagram, but I do not always feel it is a good fit. 

FNX had the spiritual, ethical, and high-quality aspects that appealed to me. The faith of their co-founder, who is also a renowned athlete, as well as the company’s mission piqued my interest. The other athletes they sponsor are also top-notch, in addition to the quality of their products. 

I found it appealing that their mission statement involves the concept of rising from the ashes like a phoenix, which is actually how FNX is pronounced. FNX is also involved in charity work, donating clean drinking water to underprivileged communities. Their concern for fellow human beings, life-changing products, and team spirit inspired me to come on board.  

​As an FNX brand ambassador, I am able to offer my audience, not only products to improve your health and fitness, but a helpful discount of 15%. You can use my discount code (Paula) on any products on the FNX site, simply by entering it in the discount code area during checkout.  

FNX has a wide selection of products ranging from supplements to cool fitness gear. I have been enjoying testing the products, boosting my energy levels, and learning valuable fitness tips. The comradery among Team FNX makes my health and fitness journey even more enjoyable. 

Throughout the company, there is so much positive support. Starting from the co-founders and more well-known sponsored athletes, and flowing throughout the entire FNX brand ambassador community. We are all working together, using our individual gifts to spread the word about FNX products and how they can help change your life. 

My health and fitness are a priority to me, as well as partnering with companies I feel are reputable and will be beneficial to my audience. There are FNX products to suit a diverse range of fitness goals and health needs. The care placed in the development of each product is evident in the quality of the ingredients, and personal input of the FNX sponsored athletes. 
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Before accepting the invitation by FNX to partner as a brand ambassador, I did some research into the athletes and other ambassadors who have proudly partnered with them. The excitement and creativity being channeled into creating content to promote FNX speak for how valued the company is by the team. This energy has also contributed to my enthusiasm, as well as my appreciation for the FNX supplements, gear, and company mission.  

I am looking forward to discovering the latest FNX product developments, as they are released, and familiarizing myself with the wide array of already existing products. I am open to learning as much as possible about how I can improve my health, energy levels, and overall fitness through the guidance of Team FNX. You can also join our health and fitness movement by visiting the FNX site and exploring which products are a good fit for you. Remember to use my discount code (Paula) during checking out, so you can save 15% on your purchases.

As a digital copywriter, I have found that businesses often have unrealistic expectations for a writer to possess an all-encompassing understanding of their brand voice from the start. Similar to developing any other relationship, obtaining a grasp of what is ideally reflective of a company’s values and mission takes time. Clear communication is necessary for a full understanding and inspiration for creation and execution of the most effective brand voice strategy.   

The ability to provide a distinct brand voice guideline or informative details, whether explicitly written or verbally conveyed, is the first step toward successful strategizing with your copywriter. In addition, placing the most adept company contact person to work with your digital copywriter will enhance your ability to gain insight into content marketing inefficiencies and potential improvements. Mutual respect for the valuable input of both parties as knowledgeable professionals and open-minded communication are essential for positive change to occur. 

​Once a harmonious foundation has been set between brand and copywriter, a productive assessment of the content strategy can begin. A major factor often overlooked within the overall digital marketing plan is targeting the ideal audience through the development of a highly tuned brand voice. Before launching a content marketing campaign, it is crucial to determine who you are attempting to acquire and convert as customers. This can be obtained by assessing your desired goals in conjunction with analyzing demographic data from your current customer base. 

After gathering helpful statistics to guide your digital strategy, you can tap into this insight to create a brand voice that speaks directly to your target audience. This will promote the most sensible expenditure of your marketing budget and increased ROI. Working with a writer who understands the additional sales, conversion, and psychological aspects associated with digital content will put you at an advantage. 

Having been a digital marketer since creating my site in 2012 and possessing a psychology degree, I know developing successful online copy can be a challenging and multifaceted process. It is important to be open to the input of others who have already ventured down that path and can help you streamline your content strategy. Brand voice development is best viewed as a continual process, as agendas change as well as customer profiles.  

​Establishing a long-term relationship with your digital copywriter is advantageous strategically since it takes time to fully grasp your specific needs and align with your trajectory toward your marketing goals. Continually evaluating your concrete data and considering innovative suggestions through brainstorming are both beneficial in addition to bearing in mind that brand voice is not stagnant. 

It is often difficult to predict who will be attracted to your products or services and detect which changes you have made in other areas of your business that may have precipitated this. Customer demographics evolve as a business evolves. A wise approach to brand voice would be to go with the flow. 

I am available to help you by contributing the expertise I have gathered throughout the years and my openness to working together to conceptualize your digital content strategy. We can analyze your current insights, consider new perspectives, and progress toward streamlining your brand voice. If you are interested in working with me, reach out to me via My Services (Contact) page and for a sampling of my work, visit My Portfolio page. 

​Realizing the difference between presenting rational benefits to customers and utilizing persuasive copy to convert, will help you establish an advantage over your competitors. It is important to lay out the features/benefits of your products and services in order to promote an informed decision. However, the language you incorporate to persuade that decision is another crucial element.

Integrating the appropriate balance of persuasive copy, executed professionally by the right copywriter, will elevate your marketing strategies to a more competitive level. Accomplishing this task seamlessly requires a comprehension of sales psychology and a relatable writing style that inspires purchase desire. Cognizance of persuasive copy as one technique within an overall marketing strategy structure is key, as well as proper timing for its use.

​Increased conversion rates entail a rigorous provision of rational information, such as how a product or service works, how it can be obtained, how it can benefit the user. In addition, you must elicit an emotional reaction based on pain points, needs, or desires to ensure a higher propensity toward purchase. To greater solidify a commitment to purchase, your customer must associate an internal provocation of emotion with the item you are attempting to sell.

An in-depth understanding of your target customer’s psyche is imperative, as well as a genuine interest in acquiring this knowledge. How you gather this data is your preference, according to which tools you find most compatible with your business and methods effective for interpretation of these analytics. However, realizing how this interplays with your marketing goals in their entirety and accomplishing proper implementation of persuasive copy will give you an edge. 

​Conduct a thorough audit with the help of an expert if needed to identify areas in your marketing content that are either lacking persuasive copy altogether or could be augmented with this technique. An experienced copywriter with marketing skills can provide valuable input for making these improvements, based on prior results achieved for clients in the area of customer conversion. It is well worth investing in these skills for increasing revenue since the power of words translates monetarily as a generous ROI.     

Having been a digital marketer since creating my site in 2012, and having adapted to the many changes in the online space, I can contribute my expertise to your marketing objectives. I have a unique perspective since I am not only a writer but also a marketer. I can provide your business with persuasive copy that converts customers using my background in psychology as well. 

Finding a partner for your business that makes sense in terms of their skillset being a close fit for your needs can be a challenge. I offer a substantially well-rounded selection of competencies, life experiences, and services to accommodate your requirements. I have an understanding of the subtle differences in language that inspire a potential customer to take action to purchase. I also possess a grasp of how these idiosyncrasies in writing play into the many diverse components associated with a digital marketing strategy. 

Reach out to me so we can discuss how I can be of best service for helping you facilitate your business goals. I am open to contributing my thoughts on potential content and marketing strategy refinements as well. Please visit My Services (Contact) page to get in touch and review samples of my work on My Portfolio page. 

Freelance Writing has been an intriguing means of earning income and motivation for expanding my intellectual capabilities. I appreciate the higher tier area of the industry that continually provokes growth in my linguistic and business skills. I am fortunate to have access to premium clients whose insistence on the utmost level of standards aligns with my desire to maintain those same measures in my work.

I have also been privy to a more exploitative side of freelance writing which I feel should be phased out eventually. I am hoping that as more quality writers take a stand for what is ethical, these types of clients will have less power to engage in what is basically slave labor. I have also witnessed these sort of businesses in other fields in which I have done freelance work, such as the technology industry.

It is unfortunate that a brainwashing occurs, leaving many freelancers believing they need to accept this substandard treatment and pay. I hope freelance writers and other types of independent contractors will explore the entirety of a field, rather than accepting that their current experience is how their services will be valued and compensated elsewhere. Once you have seen the full range of possibilities, your outlook and hopefulness are greatly enhanced. The key is to remain persistent and have faith even when you have no tangible results.

I have undergone that same shift in my freelance writing career, in regard to having faith. I have seen the success of other writers and I am cognizant of how much money can be made writing. I am aware of both the lowest and highest freelance writing rates being offered currently per word and for various content formats. I also have a realistic perspective and take into consideration, a writer’s experience, educational level, and other pertinent criteria. However, I also know my worth and will not be convinced I need to work in servitude. Especially considering I live in the United States and must accommodate a high cost of living.

There are plenty of practices that take place in other arenas besides freelance writing that are immoral. Whether you accept them by convincing yourself they are not occurring is your choice. I feel it is best to face the harsh realities sooner than later and begin making provisions for alternative client dealings. Less time is wasted functioning in this manner and you will be closer to attaining your ultimate freelance writing career.
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​As freelance writers, particularly as ghostwriters, we are required to follow certain style guides and create content according to the stipulations of the client. I have no problem with that, considering I am being paid for work. The money is certainly appreciated. However, the issues transpire when new clients ask for writing samples and you are unable to reveal the pieces you have written for other companies due to non-disclosure agreements. It is ironic that so many buyers are stringent about reviewing writing samples before paying for writing services but they are reluctant to provide credit in the form of a byline.

I find it important to work on your own projects simultaneously so you can recall the freedom associated with the creative expression inherent in writing. It is also encouraging to have your name associated with the content you have written and the ability to use these works as samples. Setting up your own site or acquiring a freelance writing portfolio hosted elsewhere to display these is advisable.

I am looking forward to more opportunities to express my thoughts and add creative input. I am optimistic increasing respect will be shown for freelance writers and the revenue we generate for businesses. Hopefully, there will be a substantial merge in recognition for the contribution of writers via bylines and payment to develop sales maximizing material. Nonetheless, I value the clients who have treated me fairly, provided reasonable compensation, and conducted themselves professionally. I will continue to welcome this caliber of writing assignments. If you are also interested in obtaining my freelance writing services, please visit My Services (Contact) page.

​For many people, working from home is the ultimate dream. Yes, it’s definitely got its dreamlike components; but there’s another side to it that entails a lot of hard work and discipline. How awesome to wake up whenever you want, live according to your own schedule, be your own boss! However, all of that can get completely out of control, if you don’t add discipline and some sort of routine into the mix. You can’t for instance, just wake up whenever you want, if that means sleeping for so many hours that you don’t put in enough hours of actual work.
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There’s freedom in the sense of doing things the way you like, creating your own schedule; but many don’t realize the added pressures and responsibilities involved with being your own boss. Once you make that shift, everything rests on your shoulders. You’re the leader now. You can’t just sit waiting for someone to tell you what to do. Many people complain about someone bossing them around and hovering over them. However, once you realize that safety net is completely gone, it can take a bit of mental adjustment, a certain mind shift to cope with the realization. You now look around and realize, you just stepped into a whole new world!
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Working from home can be like a strange new planet, a really cool one, but a foreign realm most people don’t quite understand. You may find it harder to relate to people outside of the working from home lifestyle. They may not truly understand what you go through on a daily basis and how hard it can be sometimes to manage the ability to continue living the lifestyle. To me, working from home is a blessing. I feel lucky I get to enjoy many attributes associated with it; but I also know I work hard to cultivate and hold on to any opportunities I get. I certainly won’t allow anyone to drag me down or try to convince me to neglect my responsibilities.

When you’re working from home, I think it’s best to try to create some sort of routine. However, there are times you may find yourself working while others who have a traditional employment schedule are enjoying free time. They may not understand why you’re working from home on a weekend or holiday. As self-employed individuals, we have many perks, such as being in charge of our own schedules. However, we also have the responsibility of taking care of things an employer would usually take care of. For instance, ensuring we pay appropriate taxes on our income; and making our own accommodations for earning income during holidays, sick days or vacations. There are pros and cons. Overall, I think the pros outweigh the cons. I enjoy my freedom. I have no problem disciplining myself and doing what I need to do in order to continue enjoying the blessing of working from home.
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​Although working from home entails quite a bit of hard work, the fruits of your labor can be amazing. There are so many things I appreciate about the freedom that working from home provides. If I want to take a break from working, go take a drive, grab a coffee, go shopping, it’s perfectly fine. I’m working according to my own schedule so I can come and go as I please. If the weather conditions are miserable outside or I don’t feel well, I can work comfortably from home. Plus, there are so many things you can write off on your taxes, as someone who’s self-employed.

I’m truly enjoying my journey working from home. I’m looking forward to more opportunities coming my way, learning new skills; and continuing to build more relationships with companies who are assisting me with the ability to work in this sort of manner. I think each person in this lifestyle ultimately finds their own unique path. What I’ve learned, is that my particular skills and who I am as an individual are determining exactly the type of work I end up doing. I don’t think anyone can really tell someone exactly how to go about this working from home adventure. You kind of just need to find what suits you, figure out what you enjoy doing, what you’re good at and which type of companies are a fit for you to work with.

I’ve been working from home in a diverse range of capacities, based on my particular skills. There are companies I work with in a manner that does not necessitate promoting anything publicly. However, I also collaborate with brands, which does involve sharing products I enjoy. You’re always welcome to see what types of products I’ve been testing lately, and my feedback regarding my experience with them.

Currently I have some of my favorite products in the Shop My Faves section of my site. I occasionally update my site, so perhaps if you’re reading this in the future, I may have moved that page. For now, you can just click here to view that page. You can also opt in to my email list to keep updated with how I’m doing. Right now you’ll find that option via the blue Sign up! tab/Sign up for updates! pop up, by scrolling to the top of my site.

I wish you the best of luck in your own working from home journey. I hope you find a way to integrate all of your skills and special attributes that make you a unique individual; into a beneficial vehicle to facilitate the income and lifestyle of your dreams working from home.