​The right tools can help you simplify nutrition tracking and attaining your goals.

Nutrition tracking can be overwhelming and seem complicated. However, with tools like Cronometer to simplify tracking of your nutrition, a healthier lifestyle is an attainable goal. Whether you aim to lose weight or just improve the quality of the foods you eat, having a convenient means of nutrition tracking simplifies the process. 

​Simplify Your Nutrition Tracking

​Nutrition tracking does not have to result in compromising your social endeavors. With a discreet and easily-accessed tool, you can enjoy time with loved ones, while maintaining your health or losing weight. Apps on our smartphones have become a common part of life, and a nutrition tracking app like Cronometer can seamlessly integrate into your lifestyle.

​Nutrition Tracking While Enjoying Time with Friends

​When you are out shopping or dining with friends, it can be a hassle to track your nutrition intake. Cronometer, and other similar apps, help you keep on top of what you are eating without drawing too much attention to the fact that you may be watching your weight.

Simply pull out your phone and enter foods discreetly into Cronometer, while perhaps, just appearing to check your phone for other matters. It is completely up to you, whether you share your nutritional endeavors, or just maintain your usual participation within social contexts.

There is no need to weigh and measure foods obtrusively, in order to stay on track with your health or dieting goals. Apps like Cronometer provide a convenient means of tracking your nutrition intake without compromising your social life. Cronometer offers a 30-day free trial so you can test the app and check out its features. 

​Keeping a log of the foods you eat for proper nutrition tracking can be more in-depth than it might initially appear. For instance, when considering the tracking of your macronutrient intake, it can become somewhat difficult to conduct a proper analysis of foods just using pen and paper. Having software to adequately break down the macronutrient content of your diet simplifies the process.

Quickly log in to the Cronometer app, and within moments, it will analyze the foods you are eating to ensure you are attaining your desired nutrition tracking goals. Cronometer provides helpful resources and support for any questions you may have. 

Nutrition tracking can become a bit more complex when you venture beyond traditional foods, out and about, or on a daily basis at home. We all appreciate variety in our diets and celebrating special occasions with family and friends. When more complicated recipes are involved, you may need some extra help with nutrition tracking. A tool like Cronometer is also perfect for tracking custom recipes and recipe sharing.

​Nutrition Tracking for Recipes

​Nutrition tracking software is a handy tool trusted by many professionals, including dietitians, nutritionists, and wellness coaches. It assists with creating nutrition plans for clients and contributes helpful nutritional data to researchers. Integrating a nutrition tracking app, like Cronometer, into your repertoire of business tools will help you serve your clients more effectively. 

Cronometer accommodates a diverse range of dietary preferences, such as keto, vegan, and paleo lifestyles. Nutrition tracking software works well in hospital settings and in conjunction with doctor-monitored restricted diets. Whether you are on an individual journey to improve your health, or on a mission to help others, Cronometer will assist in accomplishing your goals. 

With your Cronometer account, you can create custom foods and recipes, import data to your diary, as well as sync activity trackers and other apps. Get started with a free account to see if Cronometer is the right fit for your individual or professional needs.

​Start Your Nutrition Tracking Journey

​These days many of us are seeking an additional income stream that is fairly automated, and options trading can fit this criterion pretty well. Whether building a business, freelancing, or maintaining a traditional career, this time we are living in has created a few gaps in many of our work lives. The ingenuity of developing sources of income that do not require much time and effort, beyond preliminary learning, makes sense.

Employment may ebb and flow for many sectors, depending on technological advances, downsizing, greater reliance on remote staff, and other factors. Acquiring a supplemental skill and income stream, such as options trading, can help fill in the disparities. Options trading may seem a bit overwhelming at first glance, however, once you begin diving into some training, you will find it is not as complex as it may appear.

A great way to start exploring how to trade options is through your broker. There are many free resources and tools right under your nose, which you do not have to pay for to access. For example, E*TRADE provides webinars, short and succinct training videos, trading platforms, and tools to help you familiarize yourself with options trading.

E*TRADE offers helpful tools, including an Options Analyzer, Strategy Optimizer, Options Income Backtester, Probability Calculator, Options Income Finder, and Options Screener. E*TRADE is also great for pointing you in the direction of further legitimate training from reputable organizations.

The Options Clearing Corporation (OCC) and the Options Industry Council (OIC) are wonderful unbiased organizations that provide a generous amount of free training. They provide an exorbitant amount of free information to help guide you toward mastering options trading on their websites and social media platforms. They also host informative events, not just virtually via webinars, but also in person. 

​Once you get the hang of it, options trading can serve as a fairly automated means of earning additional income. At the onset, it will certainly take time to get familiarized with a few trading strategies you feel comfortable with tackling. As you gain confidence in your skills, you may want to venture into more risky and elaborate options techniques. 

Viewing options trading as a supplemental income stream tends to take the pressure off. Although it can definitely grow into a full-time career, it seems most sensible to work your way into it step by step. Ideally, create a consistent routine of learning, mastering the craft, and developing more automation with an arsenal of options in play at any time.  

​As for myself, I still intend to continue building my business, taking on new clients, and enjoying the many areas of work I am involved in. However, I am appreciative of having come across options trading as an interesting skill to acquire and benefit from. As self-employed individuals, in particular, it is certainly helpful to have additional sources of income, considering a client base can fluctuate. 

If you are interested in discovering my other talents and services, please visit my Portfolio Page and My Services (Contact) page. 

If you would like a place to get started trading options, check out E*TRADE, as a great broker with many trading resources. 

​Most businesses these days are realizing the potential in digital sales, but may still be hesitant to invest in paid ads. Using some form of content marketing in your selling strategies will keep you competitive in the current landscape. However, integrating paid ads to enhance the possibility of having your content seen is also vital. 

There are plenty of creative options available to develop engaging content to capture the attention of consumers. You could create optimized blogs, social media posts, videos, etc. But if you are not investing in driving paid traffic to this content, you may be waiting a long time to see any results.

So many businesses have now been online for years. When entering this digital marketing arena, be prepared to pay your dues. For instance, if you set up a blog tomorrow, it will take time to begin seeing rankings in Google. 

​A variety of factors come into play when attempting to compete with and outrank sites with years of domain authority. Even with that well-earned authority, it still takes some time for blog posts to crawl up the search rankings. And bear in mind the importance of quality content. The algorithms are fickle and ultimately unpredictable, even to the most experienced SEO. 

Plus, consider the investment cost of hiring an SEO or just winging it yourself. Sure, you could eventually get the hang of it yourself with the use of various free or paid SEO tools. But there is always a learning curve, time, and effort involved. 

Any way you look at it, you are going to end up investing in something. Even hiring content creators, writers, and influencers is an investment. It makes sense to get the most exposure for your expenditure and to execute everything correctly the first time. 

The ideal option, especially for new businesses attempting to sell online, is to simultaneously build your content marketing strategies and amplify them using paid ads. These could take various forms e.g. PPC, banner, social media ads.

​If you want to stand a chance against the endless algorithms at play in the search engines and countless social media platforms, paid ads can help. Since so many businesses are now advertising online, the varying platforms offering these ads are well aware of how lucrative it can be to enhance competition. 

The reality is that it has become increasingly difficult to compete as a free participant. Even on social media, the days of free engagement are pretty much passé. If you want to be seen in the feeds, gain followers, and get clicks, you need to pay to play. 

Using paid ads will help you reach your sales goals in a fraction of the time. They will automate your process so you can spend less time hands-on, while your ads are running independently. Just set them up and carry on with other tasks. 

Setting up most ads is pretty clear-cut with the help of instructional materials available on the particular platform. However, if you want to further streamline the use of your time, you can always invest in hiring an ads manager.

Creative content and diverse content marketing strategies are profitable ways to build your business, but it can be frustrating when all of that hard work goes unseen. Sometimes there is just a small missing link, such as paid advertising, that can help tie all of the pieces together and bring you results. 

Through my many years of trial and error online, I can relate to your frustrations and have gained plenty of experience in this, as well as other areas. Please feel free to contact me if you would like more of my guidance. I offer a variety of services you can learn more about by visiting My Services (Contact) page. Also, find samples of my work on my site’s Portfolio Page.

​My daily experiences as a digital copywriter can be like a roller coaster. I really have no idea exactly what to expect on a day-to-day basis. It can be exciting but also stressful. I feel I have a good grasp of managing my business and preventing things from spiraling out of control. However, there is always an element of surprise and a need to keep fine-tuning my abilities to deal with unexpected challenges.

My day-to-day responsibilities encompass communication with potential clients in a variety of forms. This includes emails, messages through social media, and phone/video calls. This alone can account for a great percentage of the digital copywriting lifestyle. This is an industry that entails sales and interpersonal skills. 

The actual digital copywriting is one component but you need to get past any inhibitions and be willing to communicate with potential clients. Without a client base, there is no business. It is also important not to get too comfortable. I am always open to new business because I factor in the possibility that a current copywriting client may cut back on their marketing budget, their desire to engage in content marketing, etc.  

​In order to be successful in building a digital copywriting business, you have to develop a thick skin. I view it as a numbers game to a certain extent. There is little time to allow nerves or shyness to get in your way. The sooner you talk to the next potential client, the sooner you have additional digital copywriting work coming your way. 

I try not to ruminate on disappointments or potentials I feel have wasted my time. If the time and effort I have put into communicating with them do not result in a partnership, I move on as quickly as possible. There is way too much opportunity out there to let one disappointment stand in your way or shake your confidence. Just brush it off and get started scheduling the next phone or video call, etc. 

​In dealing with adding to my digital copywriting client base, I am often placed in unanticipated and awkward situations. It is not always possible to know for sure who you will be asked to get on a phone or video call with. It may be someone within a company you have not had prior communication with, or you may need to speak with several people before a partnership is agreed upon. 

I find it most convenient to speak to a decision-maker from the onset (Founder, CEO, other C-level members of the organization) because it leads to a faster decision-making process. Be ready to sell yourself, your digital copywriting experience and capabilities, answer unexpected questions, and relay how you can help their business. Also be prepared to negotiate rates and express why the rates you are proposing are justified, based on your expertise and background. 

​Dealing with potential digital copywriting clients involves a 50/50 effort for me. It is a relief to have potential clients reaching out to me, it lessens my effort, but I also enjoy proactively going after opportunities of interest. However, when I am swamped with current copywriting, editing projects, etc., I am pressed for time in that regard.

In those circumstances, I am focused on meeting deadlines, communicating with current clients, gaining feedback, clarification of guidelines, invoicing, following up on payments, developing contracts, and the many other tasks associated with the actual digital copywriting work. 

There are also the offshoots of copywriting, such as content creation for my own site, and marketing to maintain an online presence and generate business e.g. SEO, social media marketing. In addition to keeping my financial business matters in order (bookkeeping/accounting, taxes, etc.). I also think it is important to build a portfolio of investments with a portion of my digital copywriting earnings, considering I am a self-employed person and responsible for my own retirement account. 

​The day-to-day life of a digital copywriter is a multifaceted experience. I enjoy the excitement and unpredictability to a certain reasonable extent. It adds to a feeling of freedom and accomplishment, as I become stronger and more capable of handling unforeseen challenges. Each day is different from the one before, and I appreciate the opportunity to meet new and interesting clients. 

If you would also like to work with me, feel free to reach out to me via the form on My Services (Contact) page and visit My Portfolio page for a sampling of my work.

​When considering your strategy online, take into account the importance of intertwining your efforts into a greater marketing funnel. Each element in your digital marketing repertoire of techniques would be best suited if they worked interconnectedly. They all play an important role, such as organic search traffic, social media ads, etc. 

However, planning ahead so they play off each other, so to speak, will enhance the effectiveness of each strategy. Aim for a larger marketing funnel umbrella and tie the smaller elements into achieving that ultimate goal. Keep your brainstorming a few steps ahead while still maintaining focus on the task at hand. This can take a while to get used to juggling, but it will be worth sharpening this skill. 

​Think about your digital efforts as a part of an all-encompassing and highly interactive marketing funnel. Work your way down from that larger concept and plan each detailed content or marketing strategy, always bearing this in mind. For example, when planning your blog content, create an overall strategy and outline for a specific blog post. However, ensure the key elements within that content correlate with your greater marketing funnel.

If your marketing funnel integrates SEO as a means of driving traffic, think about the user experience when they are led to your site via an organic Google search and land on one of your optimized blog posts. Consider the other related components that maximize the effectiveness of that one search click, such as an opt-in form on your site that captures their email and retains them as a subscriber you can further communicate with.

​Reflect on how this plays into your email marketing strategies and gaining them as a customer of perhaps your own products on your site or affiliate products. Also, evaluate the amplification of your marketing funnel by strategically placed affiliate links on your site or in your content that they will come across while reading your blog post.  

​Link your large-scale marketing funnel into other areas beyond your site that ultimately lead back to your site. When you are creating social media copy and ads, attain the most efficiency out of those methods too, by considering the user experience there as well and how they travel to your site during the whole process. Remember the additional benefits of available tracking features and analytics tools for gathering audience data and honing down your target audience. Familiarize yourself with your site’s audience, as well as elsewhere so you can continue maximizing your funnel. 

Your efforts on social media all tie back to your site through a variety of means e.g. posts to increase your online presence and help with branding, paid ads, influencer marketing campaigns, etc. As do paid search engine ads in conjunction to free organic search traffic. 

Backlinks also contribute highly to your overall marketing funnel, whether on social media or other sites. Perhaps through published work, such as articles and author bylines, or other types of features and mentions of your site or brand. These backlinks directly drive traffic to your site but also complement your SEO endeavors in general, by strengthening the rankings of your own site's content already in the search engines. 

​Creating an orderly, well-functioning marketing funnel that is optimized to its greatest efficiency will free you from more laborious processes. Once set up, it can work for itself as a somewhat automated system, allowing you more freedom from hands-on tasks. 

Of course, there is always work involved with initial setup. But rather than trying to acquire sales, traffic, and eyes on your business by going after individualized attention, it makes more sense to do so through a smooth-running marketing funnel. Each component perpetuates the other elements in the system. 

​Having been a digital marketer since creating my site in 2012, I have a great deal of experience testing and acclimating myself to utilizing different funnels and tools. It can be enjoyable to brainstorm creatively and keep fine-tuning means of driving traffic and growing my business. If you would like my input on how you can develop a more productive marketing funnel, I am available to contribute my content and marketing strategy guidance. 

Or feel free to reach out to me about any other services I provide, such as copywriting or influencer marketing. Visit My Services (Contact) page for a full list of my services and to reach out to me. Visit My Portfolio for samples of my work and My Blog for more of my content. For special offers and discount codes, Shop My Faves

​As creatives (writers, influencers, etc.), we sometimes encounter creative blocks. In industries that rely on creative output, it can be difficult for the client requesting the services to understand the burnout often associated with creating content. It is important to take certain measures to rejuvenate, clear your mind, and inspire new ideas, in order to remain productive and in alignment with your goals. 

It is best to take a step back if needed to attend to your mental, emotional, and spiritual needs, rather than feeling pressured to “crank out” content or ideas to suit a client’s demands, which will only result in a subpar effort on your end. I am not suggesting you neglect meeting deadlines, however, with proper planning, you should be able to produce timely work while allowing for dealing with any unforeseen creative blocks. 

​A great first step in dealing with creative blocks is to take the pressure off by avoiding them, to begin with. It is not necessarily possible to completely avoid creative blocks since they can be unpredictable. But do what you can to avoid placing yourself in stressful situations that may interfere with a successful creative process, such as dealing with clients that impose unreasonably tight deadlines.

Aim to partner with a certain echelon of client that respects you as a professional in your field, understands you have other clients you are producing content for, and has consideration for you as a human being. 

​Accepting that creative blocks are a natural part of the creative process, will also relieve a lot of undue pressure on yourself. Developing unique and effective content, in the form of writing, images, music, etc. is considered a gift by many so you should not feel obligated to produce these types of materials on demand. They flow from a place of inspiration and spontaneity. 

​A helpful way to release your own creative blocks is to enjoy the creativity of other artists. They may be in a completely different field than yourself, but often, appreciating the work of others can stimulate innovative ideas. You may consider listening to music, perhaps the type that also helps with soothing your mind and emotions, while encouraging relaxation, such as binaural beats or particular hertz frequencies. 

You may want to escape for a bit into the writings or artwork of other talented creatives as a way to unwind and forget your creative blocks for a while. Other forms of healthy escapism, like exercise or participating in beneficial coping mechanisms of your choice are also a great place to turn. 

​Sometimes the best way to break past a creative block is to just get started creating content. Even just putting together an outline or rough draft, in the case of writing, can be incredibly helpful. This can often provoke ideas as you go through the process.

Taking any kind of action will help you feel less overwhelmed by the overall task. It will give you a greater sense of control and staying on track with accomplishing your goals. You will feel less helpless and more calm, knowing you at least handled what you could. 

When creative blocks cross your path, just remember they are par for the course, take a breather, and engage in some positive means of coping. Avoid too much procrastination and keep focused on regaining that fire of motivation being lit under you again. Keep in mind what initially moved you to enter your creative field and the passions that drove you. They are highly likely to return. 

Check out some of my work on my Portfolio Page. If you are interested in working with me, visit My Services (Contact) page to learn more about the services I provide and to reach out to me. 

​Fitness and proper nutrition are vital to our overall well-being, but integrating clean beauty into your routine will help you attain that beautiful glowing skin you desire. You may choose to maintain a more plant-based diet, or just focus on ensuring the foods you eat are as nutritionally abundant as possible. Partnered with skin care products rich in antioxidants, healthful herbs, and powerful superfoods, the benefits of your nutritional plan and effects on your skin will be enhanced greatly.

Clean beauty, vegan skin care products with ingenious new ingredients, like Long Life Herb, are being released regularly into the clean beauty market. These exciting new advances in skin care beautifully complement your efforts to sustain a clean diet filled with nutrient-rich foods. Both of these components also merge wonderfully with your fitness goals and workouts. 

​Natural herbal skin care remedies and superfoods, like Long Life Herb, have been used wisely and appreciated by many cultures for years. Now these tried-and-true ingredients are becoming even more prevalent in the clean beauty industry. They partner perfectly with the superfoods and supplements you consume as a part of your nutrition and health targets. 

As an FNX brand ambassador, I realize the value of incorporating high-quality supplements into your diet to complete your nutritional needs and compensate for any lacking nutrients. I also see the importance of eating healthy foods to achieve a radiant glow in your skin that emanates from within. 

I feel good knowing I can help others meet their nutritional goals and improve their health, while providing them a discount on FNX products. Simply use my 15% discount code (Paula) during checkout to take advantage of this offer. You can also learn more about why I decided to partner with FNX by reading my blog, FNX Brand Ambassador. I explain more about my partnership with the company on my site’s Shop My Faves page.  

​Treating your skin with the same care you give your body, when choosing the foods you nourish it with and how you exercise to keep fit, will amplify your health journey. Taking some time to pamper your skin with nutrient-packed ingredients will have similar effects to boosting your diet with higher-quality foods. 

Clean beauty brands, including bareMinerals, are becoming increasingly popular because it has become quite clear how beneficial adding potent superfoods and herbs into your skin care routine can be. A diet abundant in these essential nutrients, an effective workout plan, and a nourishing regime for your skin will work together to create a lovely glow.  

The bareMinerals SKINLONGEVITY Collection all work in conjunction to improve the texture, strength, tone, and radiance of your skin. The Long Life Herb and other hydrating ingredients feel soothing and comforting on my skin. The radiant look bareMinerals SKINLONGEVITY Long Life Herb Serum creates is beautiful and the clean, fresh scent is uplifting. 

I am glad I was given the opportunity to test SKINLONGEVITY and learn more about the benefits of Long Life Herb. If you would also like to learn more about this amazing superfood for your skin, check out the Long Life Herb Story and the SKINLONGEVITY Collection.

​I have been enjoying my partnership with FNX as a brand ambassador. I decided to join the FNX team after careful consideration. When they reached out to me on Instagram, I was open but needed to do some research. I am often contacted by brands via Instagram, but I do not always feel it is a good fit. 

FNX had the spiritual, ethical, and high-quality aspects that appealed to me. The faith of their co-founder, who is also a renowned athlete, as well as the company’s mission piqued my interest. The other athletes they sponsor are also top-notch, in addition to the quality of their products. 

I found it appealing that their mission statement involves the concept of rising from the ashes like a phoenix, which is actually how FNX is pronounced. FNX is also involved in charity work, donating clean drinking water to underprivileged communities. Their concern for fellow human beings, life-changing products, and team spirit inspired me to come on board.  

​As an FNX brand ambassador, I am able to offer my audience, not only products to improve your health and fitness, but a helpful discount of 15%. You can use my discount code (Paula) on any products on the FNX site, simply by entering it in the discount code area during checkout.  

FNX has a wide selection of products ranging from supplements to cool fitness gear. I have been enjoying testing the products, boosting my energy levels, and learning valuable fitness tips. The comradery among Team FNX makes my health and fitness journey even more enjoyable. 

Throughout the company, there is so much positive support. Starting from the co-founders and more well-known sponsored athletes, and flowing throughout the entire FNX brand ambassador community. We are all working together, using our individual gifts to spread the word about FNX products and how they can help change your life. 

My health and fitness are a priority to me, as well as partnering with companies I feel are reputable and will be beneficial to my audience. There are FNX products to suit a diverse range of fitness goals and health needs. The care placed in the development of each product is evident in the quality of the ingredients, and personal input of the FNX sponsored athletes. 
​
Before accepting the invitation by FNX to partner as a brand ambassador, I did some research into the athletes and other ambassadors who have proudly partnered with them. The excitement and creativity being channeled into creating content to promote FNX speak for how valued the company is by the team. This energy has also contributed to my enthusiasm, as well as my appreciation for the FNX supplements, gear, and company mission.  

I am looking forward to discovering the latest FNX product developments, as they are released, and familiarizing myself with the wide array of already existing products. I am open to learning as much as possible about how I can improve my health, energy levels, and overall fitness through the guidance of Team FNX. You can also join our health and fitness movement by visiting the FNX site and exploring which products are a good fit for you. Remember to use my discount code (Paula) during checking out, so you can save 15% on your purchases.

As a digital copywriter, I have found that businesses often have unrealistic expectations for a writer to possess an all-encompassing understanding of their brand voice from the start. Similar to developing any other relationship, obtaining a grasp of what is ideally reflective of a company’s values and mission takes time. Clear communication is necessary for a full understanding and inspiration for creation and execution of the most effective brand voice strategy.   

The ability to provide a distinct brand voice guideline or informative details, whether explicitly written or verbally conveyed, is the first step toward successful strategizing with your copywriter. In addition, placing the most adept company contact person to work with your digital copywriter will enhance your ability to gain insight into content marketing inefficiencies and potential improvements. Mutual respect for the valuable input of both parties as knowledgeable professionals and open-minded communication are essential for positive change to occur. 

​Once a harmonious foundation has been set between brand and copywriter, a productive assessment of the content strategy can begin. A major factor often overlooked within the overall digital marketing plan is targeting the ideal audience through the development of a highly tuned brand voice. Before launching a content marketing campaign, it is crucial to determine who you are attempting to acquire and convert as customers. This can be obtained by assessing your desired goals in conjunction with analyzing demographic data from your current customer base. 

After gathering helpful statistics to guide your digital strategy, you can tap into this insight to create a brand voice that speaks directly to your target audience. This will promote the most sensible expenditure of your marketing budget and increased ROI. Working with a writer who understands the additional sales, conversion, and psychological aspects associated with digital content will put you at an advantage. 

Having been a digital marketer since creating my site in 2012 and possessing a psychology degree, I know developing successful online copy can be a challenging and multifaceted process. It is important to be open to the input of others who have already ventured down that path and can help you streamline your content strategy. Brand voice development is best viewed as a continual process, as agendas change as well as customer profiles.  

​Establishing a long-term relationship with your digital copywriter is advantageous strategically since it takes time to fully grasp your specific needs and align with your trajectory toward your marketing goals. Continually evaluating your concrete data and considering innovative suggestions through brainstorming are both beneficial in addition to bearing in mind that brand voice is not stagnant. 

It is often difficult to predict who will be attracted to your products or services and detect which changes you have made in other areas of your business that may have precipitated this. Customer demographics evolve as a business evolves. A wise approach to brand voice would be to go with the flow. 

I am available to help you by contributing the expertise I have gathered throughout the years and my openness to working together to conceptualize your digital content strategy. We can analyze your current insights, consider new perspectives, and progress toward streamlining your brand voice. If you are interested in working with me, reach out to me via My Services (Contact) page and for a sampling of my work, visit My Portfolio page. 

​Realizing the difference between presenting rational benefits to customers and utilizing persuasive copy to convert, will help you establish an advantage over your competitors. It is important to lay out the features/benefits of your products and services in order to promote an informed decision. However, the language you incorporate to persuade that decision is another crucial element.

Integrating the appropriate balance of persuasive copy, executed professionally by the right copywriter, will elevate your marketing strategies to a more competitive level. Accomplishing this task seamlessly requires a comprehension of sales psychology and a relatable writing style that inspires purchase desire. Cognizance of persuasive copy as one technique within an overall marketing strategy structure is key, as well as proper timing for its use.

​Increased conversion rates entail a rigorous provision of rational information, such as how a product or service works, how it can be obtained, how it can benefit the user. In addition, you must elicit an emotional reaction based on pain points, needs, or desires to ensure a higher propensity toward purchase. To greater solidify a commitment to purchase, your customer must associate an internal provocation of emotion with the item you are attempting to sell.

An in-depth understanding of your target customer’s psyche is imperative, as well as a genuine interest in acquiring this knowledge. How you gather this data is your preference, according to which tools you find most compatible with your business and methods effective for interpretation of these analytics. However, realizing how this interplays with your marketing goals in their entirety and accomplishing proper implementation of persuasive copy will give you an edge. 

​Conduct a thorough audit with the help of an expert if needed to identify areas in your marketing content that are either lacking persuasive copy altogether or could be augmented with this technique. An experienced copywriter with marketing skills can provide valuable input for making these improvements, based on prior results achieved for clients in the area of customer conversion. It is well worth investing in these skills for increasing revenue since the power of words translates monetarily as a generous ROI.     

Having been a digital marketer since creating my site in 2012, and having adapted to the many changes in the online space, I can contribute my expertise to your marketing objectives. I have a unique perspective since I am not only a writer but also a marketer. I can provide your business with persuasive copy that converts customers using my background in psychology as well. 

Finding a partner for your business that makes sense in terms of their skillset being a close fit for your needs can be a challenge. I offer a substantially well-rounded selection of competencies, life experiences, and services to accommodate your requirements. I have an understanding of the subtle differences in language that inspire a potential customer to take action to purchase. I also possess a grasp of how these idiosyncrasies in writing play into the many diverse components associated with a digital marketing strategy. 

Reach out to me so we can discuss how I can be of best service for helping you facilitate your business goals. I am open to contributing my thoughts on potential content and marketing strategy refinements as well. Please visit My Services (Contact) page to get in touch and review samples of my work on My Portfolio page. 

Freelance Writing has been an intriguing means of earning income and motivation for expanding my intellectual capabilities. I appreciate the higher tier area of the industry that continually provokes growth in my linguistic and business skills. I am fortunate to have access to premium clients whose insistence on the utmost level of standards aligns with my desire to maintain those same measures in my work.

I have also been privy to a more exploitative side of freelance writing which I feel should be phased out eventually. I am hoping that as more quality writers take a stand for what is ethical, these types of clients will have less power to engage in what is basically slave labor. I have also witnessed these sort of businesses in other fields in which I have done freelance work, such as the technology industry.

It is unfortunate that a brainwashing occurs, leaving many freelancers believing they need to accept this substandard treatment and pay. I hope freelance writers and other types of independent contractors will explore the entirety of a field, rather than accepting that their current experience is how their services will be valued and compensated elsewhere. Once you have seen the full range of possibilities, your outlook and hopefulness are greatly enhanced. The key is to remain persistent and have faith even when you have no tangible results.

I have undergone that same shift in my freelance writing career, in regard to having faith. I have seen the success of other writers and I am cognizant of how much money can be made writing. I am aware of both the lowest and highest freelance writing rates being offered currently per word and for various content formats. I also have a realistic perspective and take into consideration, a writer’s experience, educational level, and other pertinent criteria. However, I also know my worth and will not be convinced I need to work in servitude. Especially considering I live in the United States and must accommodate a high cost of living.

There are plenty of practices that take place in other arenas besides freelance writing that are immoral. Whether you accept them by convincing yourself they are not occurring is your choice. I feel it is best to face the harsh realities sooner than later and begin making provisions for alternative client dealings. Less time is wasted functioning in this manner and you will be closer to attaining your ultimate freelance writing career.
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​As freelance writers, particularly as ghostwriters, we are required to follow certain style guides and create content according to the stipulations of the client. I have no problem with that, considering I am being paid for work. The money is certainly appreciated. However, the issues transpire when new clients ask for writing samples and you are unable to reveal the pieces you have written for other companies due to non-disclosure agreements. It is ironic that so many buyers are stringent about reviewing writing samples before paying for writing services but they are reluctant to provide credit in the form of a byline.

I find it important to work on your own projects simultaneously so you can recall the freedom associated with the creative expression inherent in writing. It is also encouraging to have your name associated with the content you have written and the ability to use these works as samples. Setting up your own site or acquiring a freelance writing portfolio hosted elsewhere to display these is advisable.

I am looking forward to more opportunities to express my thoughts and add creative input. I am optimistic increasing respect will be shown for freelance writers and the revenue we generate for businesses. Hopefully, there will be a substantial merge in recognition for the contribution of writers via bylines and payment to develop sales maximizing material. Nonetheless, I value the clients who have treated me fairly, provided reasonable compensation, and conducted themselves professionally. I will continue to welcome this caliber of writing assignments. If you are also interested in obtaining my freelance writing services, please visit My Services (Contact) page.

​For many people, working from home is the ultimate dream. Yes, it’s definitely got its dreamlike components; but there’s another side to it that entails a lot of hard work and discipline. How awesome to wake up whenever you want, live according to your own schedule, be your own boss! However, all of that can get completely out of control, if you don’t add discipline and some sort of routine into the mix. You can’t for instance, just wake up whenever you want, if that means sleeping for so many hours that you don’t put in enough hours of actual work.
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There’s freedom in the sense of doing things the way you like, creating your own schedule; but many don’t realize the added pressures and responsibilities involved with being your own boss. Once you make that shift, everything rests on your shoulders. You’re the leader now. You can’t just sit waiting for someone to tell you what to do. Many people complain about someone bossing them around and hovering over them. However, once you realize that safety net is completely gone, it can take a bit of mental adjustment, a certain mind shift to cope with the realization. You now look around and realize, you just stepped into a whole new world!
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Working from home can be like a strange new planet, a really cool one, but a foreign realm most people don’t quite understand. You may find it harder to relate to people outside of the working from home lifestyle. They may not truly understand what you go through on a daily basis and how hard it can be sometimes to manage the ability to continue living the lifestyle. To me, working from home is a blessing. I feel lucky I get to enjoy many attributes associated with it; but I also know I work hard to cultivate and hold on to any opportunities I get. I certainly won’t allow anyone to drag me down or try to convince me to neglect my responsibilities.

When you’re working from home, I think it’s best to try to create some sort of routine. However, there are times you may find yourself working while others who have a traditional employment schedule are enjoying free time. They may not understand why you’re working from home on a weekend or holiday. As self-employed individuals, we have many perks, such as being in charge of our own schedules. However, we also have the responsibility of taking care of things an employer would usually take care of. For instance, ensuring we pay appropriate taxes on our income; and making our own accommodations for earning income during holidays, sick days or vacations. There are pros and cons. Overall, I think the pros outweigh the cons. I enjoy my freedom. I have no problem disciplining myself and doing what I need to do in order to continue enjoying the blessing of working from home.
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​Although working from home entails quite a bit of hard work, the fruits of your labor can be amazing. There are so many things I appreciate about the freedom that working from home provides. If I want to take a break from working, go take a drive, grab a coffee, go shopping, it’s perfectly fine. I’m working according to my own schedule so I can come and go as I please. If the weather conditions are miserable outside or I don’t feel well, I can work comfortably from home. Plus, there are so many things you can write off on your taxes, as someone who’s self-employed.

I’m truly enjoying my journey working from home. I’m looking forward to more opportunities coming my way, learning new skills; and continuing to build more relationships with companies who are assisting me with the ability to work in this sort of manner. I think each person in this lifestyle ultimately finds their own unique path. What I’ve learned, is that my particular skills and who I am as an individual are determining exactly the type of work I end up doing. I don’t think anyone can really tell someone exactly how to go about this working from home adventure. You kind of just need to find what suits you, figure out what you enjoy doing, what you’re good at and which type of companies are a fit for you to work with.

I’ve been working from home in a diverse range of capacities, based on my particular skills. There are companies I work with in a manner that does not necessitate promoting anything publicly. However, I also collaborate with brands, which does involve sharing products I enjoy. You’re always welcome to see what types of products I’ve been testing lately, and my feedback regarding my experience with them.

Currently I have some of my favorite products in the Shop My Faves section of my site. I occasionally update my site, so perhaps if you’re reading this in the future, I may have moved that page. For now, you can just click here to view that page. You can also opt in to my email list to keep updated with how I’m doing. Right now you’ll find that option via the blue Sign up! tab/Sign up for updates! pop up, by scrolling to the top of my site.

I wish you the best of luck in your own working from home journey. I hope you find a way to integrate all of your skills and special attributes that make you a unique individual; into a beneficial vehicle to facilitate the income and lifestyle of your dreams working from home.

*This post is sponsored by Sogni Di Cristallo. All opinions are my own. 

I have just been amazed by the beauty of the handcrafted artistry of Sogni Di Cristallo Murano glass. Watching the antique glass-making techniques of the Sogni Di Cristallo Glassmakers is quite a sight to see! The time, care and precision put into each intricate piece of blown glass makes owning these remarkable items a very special experience. It's absolutely mesmerizing watching the Glassmakers at work...such a calming, relaxing experience. Watch the amazing process!

The unique colors, details and elements of nature featured in Sogni Di Cristallo Murano glass are certainly dream-like. Sogni Di Cristallo pieces are a rare exquisite touch that add a special ambiance to the decor within one's home. Sogni Di Cristallo collections are also featured in high-end restaurants, stores and hotels. It makes sense that luxury, quality establishments would want only the best to make their guests and customers feel comfortable. The Sogni Di Cristallo Vintage Collection takes comfort and luxury to a whole new level!

Look at the amazing focal point the Sogni Di Cristallo Fiordaliso Chandelier creates in this room. The gorgeous pink tones pull the whole unique look together. It's wonderful Sogni Di Cristallo makes it so easy to conveniently tailor a room to your preferences, by choosing the specific number of lights and color based on the type of look you're going for. Their pieces range from classic to trendy so there is plenty of leeway for finding sophisticated Murano glass lighting to compliment your decor.  

Here is the Sogni Di Cristallo Fiordaliso Chandelier with a lesser number of lights and in a different color. How fabulous the same chandelier can look so different and create such variety with a few minor changes!

The Sogni Di Cristallo Fellini Chandelier looks absolutely stunning among this chic decor. Sogni Di Cristallo chandeliers truly create a magnificent centerpiece in a room. The golden color of this particular frame nicely accentuates the wood portion of the ceiling. The texture of the Murano glass balances the textures of the brick wall, decorative plants and furnishings.

The Sogni Di Cristallo Fellini Chandelier also looks impeccable with a chrome frame. The handcrafted Venetian glass sparkles brilliantly!

The elegant flair of the Sogni Di Cristallo Mastroianni Chandelier is reminiscent of a gorgeous spiraling staircase. The intricate inner details of gold and amber make it even more amazing!

The ​icy cool look of the Sogni Di Cristallo Crono Chandelier has a wintry feel. The handcrafted artistry creates a distinctive texture similar to icicles.

The natural elements in Sogni Di Cristallo Murano glass and the Vintage Collection are awe-inspiring. The lighting pieces create a mood of relaxation, wonderment and sophistication. They transform a room into an utterly enchanting environment, bring focus to a primary stunning feature, and cohesiveness to all decor components. Sogni Di Cristallo provides amazing craftsmanship, ancient Venetian glass-making techniques and an exceptional history. The knowledge and experience gained through years of tradition contribute to the superb expertise of the Sogni Di Cristallo Glassmakers and their stellar execution. To experience the luxury, beauty and elegance of fine Murano glass, visit the Sogni Di Cristallo site and view the Vintage Collection.