As a digital copywriter, I have found that businesses often have unrealistic expectations for a writer to possess an all-encompassing understanding of their brand voice from the start. Similar to developing any other relationship, obtaining a grasp of what is ideally reflective of a company’s values and mission takes time. Clear communication is necessary for a full understanding and inspiration for creation and execution of the most effective brand voice strategy.   

The ability to provide a distinct brand voice guideline or informative details, whether explicitly written or verbally conveyed, is the first step toward successful strategizing with your copywriter. In addition, placing the most adept company contact person to work with your digital copywriter will enhance your ability to gain insight into content marketing inefficiencies and potential improvements. Mutual respect for the valuable input of both parties as knowledgeable professionals and open-minded communication are essential for positive change to occur. 

​Once a harmonious foundation has been set between brand and copywriter, a productive assessment of the content strategy can begin. A major factor often overlooked within the overall digital marketing plan is targeting the ideal audience through the development of a highly tuned brand voice. Before launching a content marketing campaign, it is crucial to determine who you are attempting to acquire and convert as customers. This can be obtained by assessing your desired goals in conjunction with analyzing demographic data from your current customer base. 

After gathering helpful statistics to guide your digital strategy, you can tap into this insight to create a brand voice that speaks directly to your target audience. This will promote the most sensible expenditure of your marketing budget and increased ROI. Working with a writer who understands the additional sales, conversion, and psychological aspects associated with digital content will put you at an advantage. 

Having been a digital marketer since creating my site in 2012 and possessing a psychology degree, I know developing successful online copy can be a challenging and multifaceted process. It is important to be open to the input of others who have already ventured down that path and can help you streamline your content strategy. Brand voice development is best viewed as a continual process, as agendas change as well as customer profiles.  

​Establishing a long-term relationship with your digital copywriter is advantageous strategically since it takes time to fully grasp your specific needs and align with your trajectory toward your marketing goals. Continually evaluating your concrete data and considering innovative suggestions through brainstorming are both beneficial in addition to bearing in mind that brand voice is not stagnant. 

It is often difficult to predict who will be attracted to your products or services and detect which changes you have made in other areas of your business that may have precipitated this. Customer demographics evolve as a business evolves. A wise approach to brand voice would be to go with the flow. 

I am available to help you by contributing the expertise I have gathered throughout the years and my openness to working together to conceptualize your digital content strategy. We can analyze your current insights, consider new perspectives, and progress toward streamlining your brand voice. If you are interested in working with me, reach out to me via My Services (Contact) page and for a sampling of my work, visit My Portfolio page. 

​Realizing the difference between presenting rational benefits to customers and utilizing persuasive copy to convert, will help you establish an advantage over your competitors. It is important to lay out the features/benefits of your products and services in order to promote an informed decision. However, the language you incorporate to persuade that decision is another crucial element.

Integrating the appropriate balance of persuasive copy, executed professionally by the right copywriter, will elevate your marketing strategies to a more competitive level. Accomplishing this task seamlessly requires a comprehension of sales psychology and a relatable writing style that inspires purchase desire. Cognizance of persuasive copy as one technique within an overall marketing strategy structure is key, as well as proper timing for its use.

​Increased conversion rates entail a rigorous provision of rational information, such as how a product or service works, how it can be obtained, how it can benefit the user. In addition, you must elicit an emotional reaction based on pain points, needs, or desires to ensure a higher propensity toward purchase. To greater solidify a commitment to purchase, your customer must associate an internal provocation of emotion with the item you are attempting to sell.

An in-depth understanding of your target customer’s psyche is imperative, as well as a genuine interest in acquiring this knowledge. How you gather this data is your preference, according to which tools you find most compatible with your business and methods effective for interpretation of these analytics. However, realizing how this interplays with your marketing goals in their entirety and accomplishing proper implementation of persuasive copy will give you an edge. 

​Conduct a thorough audit with the help of an expert if needed to identify areas in your marketing content that are either lacking persuasive copy altogether or could be augmented with this technique. An experienced copywriter with marketing skills can provide valuable input for making these improvements, based on prior results achieved for clients in the area of customer conversion. It is well worth investing in these skills for increasing revenue since the power of words translates monetarily as a generous ROI.     

Having been a digital marketer since creating my site in 2012, and having adapted to the many changes in the online space, I can contribute my expertise to your marketing objectives. I have a unique perspective since I am not only a writer but also a marketer. I can provide your business with persuasive copy that converts customers using my background in psychology as well. 

Finding a partner for your business that makes sense in terms of their skillset being a close fit for your needs can be a challenge. I offer a substantially well-rounded selection of competencies, life experiences, and services to accommodate your requirements. I have an understanding of the subtle differences in language that inspire a potential customer to take action to purchase. I also possess a grasp of how these idiosyncrasies in writing play into the many diverse components associated with a digital marketing strategy. 

Reach out to me so we can discuss how I can be of best service for helping you facilitate your business goals. I am open to contributing my thoughts on potential content and marketing strategy refinements as well. Please visit My Services (Contact) page to get in touch and review samples of my work on My Portfolio page.