Creative Content Plus Paid Ads in a Competitive Landscape
Most businesses these days are realizing the potential in digital sales, but may still be hesitant to invest in paid ads. Using some form of content marketing in your selling strategies will keep you competitive in the current landscape. However, integrating paid ads to enhance the possibility of having your content seen is also vital.
There are plenty of creative options available to develop engaging content to capture the attention of consumers. You could create optimized blogs, social media posts, videos, etc. But if you are not investing in driving paid traffic to this content, you may be waiting a long time to see any results. So many businesses have now been online for years. When entering this digital marketing arena, be prepared to pay your dues. For instance, if you set up a blog tomorrow, it will take time to begin seeing rankings in Google. Combine Paid Ads and Content Marketing for Optimal Results
A variety of factors come into play when attempting to compete with and outrank sites with years of domain authority. Even with that well-earned authority, it still takes some time for blog posts to crawl up the search rankings. And bear in mind the importance of quality content. The algorithms are fickle and ultimately unpredictable, even to the most experienced SEO.
Plus, consider the investment cost of hiring an SEO or just winging it yourself. Sure, you could eventually get the hang of it yourself with the use of various free or paid SEO tools. But there is always a learning curve, time, and effort involved. Any way you look at it, you are going to end up investing in something. Even hiring content creators, writers, and influencers is an investment. It makes sense to get the most exposure for your expenditure and to execute everything correctly the first time. The ideal option, especially for new businesses attempting to sell online, is to simultaneously build your content marketing strategies and amplify them using paid ads. These could take various forms e.g. PPC, banner, social media ads. Use Paid Ads to Amplify Your Reach and Hit Targets in Less Time
If you want to stand a chance against the endless algorithms at play in the search engines and countless social media platforms, paid ads can help. Since so many businesses are now advertising online, the varying platforms offering these ads are well aware of how lucrative it can be to enhance competition.
The reality is that it has become increasingly difficult to compete as a free participant. Even on social media, the days of free engagement are pretty much passé. If you want to be seen in the feeds, gain followers, and get clicks, you need to pay to play. Using paid ads will help you reach your sales goals in a fraction of the time. They will automate your process so you can spend less time hands-on, while your ads are running independently. Just set them up and carry on with other tasks. Setting up most ads is pretty clear-cut with the help of instructional materials available on the particular platform. However, if you want to further streamline the use of your time, you can always invest in hiring an ads manager.
Creative content and diverse content marketing strategies are profitable ways to build your business, but it can be frustrating when all of that hard work goes unseen. Sometimes there is just a small missing link, such as paid advertising, that can help tie all of the pieces together and bring you results.
Through my many years of trial and error online, I can relate to your frustrations and have gained plenty of experience in this, as well as other areas. Please feel free to contact me if you would like more of my guidance. I offer a variety of services you can learn more about by visiting My Services (Contact) page. Also, find samples of my work on my site’s Portfolio Page.
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Clients May Overlook Creative Blocks
As creatives (writers, influencers, etc.), we sometimes encounter creative blocks. In industries that rely on creative output, it can be difficult for the client requesting the services to understand the burnout often associated with creating content. It is important to take certain measures to rejuvenate, clear your mind, and inspire new ideas, in order to remain productive and in alignment with your goals.
It is best to take a step back if needed to attend to your mental, emotional, and spiritual needs, rather than feeling pressured to “crank out” content or ideas to suit a client’s demands, which will only result in a subpar effort on your end. I am not suggesting you neglect meeting deadlines, however, with proper planning, you should be able to produce timely work while allowing for dealing with any unforeseen creative blocks. Ease Your Mind and Emotions to Release Creative Blocks
Avoid Unreasonable Deadlines
A great first step in dealing with creative blocks is to take the pressure off by avoiding them, to begin with. It is not necessarily possible to completely avoid creative blocks since they can be unpredictable. But do what you can to avoid placing yourself in stressful situations that may interfere with a successful creative process, such as dealing with clients that impose unreasonably tight deadlines.
Aim to partner with a certain echelon of client that respects you as a professional in your field, understands you have other clients you are producing content for, and has consideration for you as a human being. Creative Blocks are Par for the Course
Accept the Inevitable
Accepting that creative blocks are a natural part of the creative process, will also relieve a lot of undue pressure on yourself. Developing unique and effective content, in the form of writing, images, music, etc. is considered a gift by many so you should not feel obligated to produce these types of materials on demand. They flow from a place of inspiration and spontaneity.
Enjoy Other Creative Works to Prompt Ingenuity
Relax Your Mind, Emotions, and Body
A helpful way to release your own creative blocks is to enjoy the creativity of other artists. They may be in a completely different field than yourself, but often, appreciating the work of others can stimulate innovative ideas. You may consider listening to music, perhaps the type that also helps with soothing your mind and emotions, while encouraging relaxation, such as binaural beats or particular hertz frequencies.
You may want to escape for a bit into the writings or artwork of other talented creatives as a way to unwind and forget your creative blocks for a while. Other forms of healthy escapism, like exercise or participating in beneficial coping mechanisms of your choice are also a great place to turn. Just Get Started
Sometimes the best way to break past a creative block is to just get started creating content. Even just putting together an outline or rough draft, in the case of writing, can be incredibly helpful. This can often provoke ideas as you go through the process.
Taking any kind of action will help you feel less overwhelmed by the overall task. It will give you a greater sense of control and staying on track with accomplishing your goals. You will feel less helpless and more calm, knowing you at least handled what you could. When creative blocks cross your path, just remember they are par for the course, take a breather, and engage in some positive means of coping. Avoid too much procrastination and keep focused on regaining that fire of motivation being lit under you again. Keep in mind what initially moved you to enter your creative field and the passions that drove you. They are highly likely to return. Check out some of my work on my Portfolio Page. If you are interested in working with me, visit My Services (Contact) page to learn more about the services I provide and to reach out to me. Fuse Persuasive Copy and Rationale for a Competitive AdvantageRealizing the difference between presenting rational benefits to customers and utilizing persuasive copy to convert, will help you establish an advantage over your competitors. It is important to lay out the features/benefits of your products and services in order to promote an informed decision. However, the language you incorporate to persuade that decision is another crucial element. Integrating the appropriate balance of persuasive copy, executed professionally by the right copywriter, will elevate your marketing strategies to a more competitive level. Accomplishing this task seamlessly requires a comprehension of sales psychology and a relatable writing style that inspires purchase desire. Cognizance of persuasive copy as one technique within an overall marketing strategy structure is key, as well as proper timing for its use. Elicit Emotion and Intensify Purchase Desire Using Persuasive CopyIncreased conversion rates entail a rigorous provision of rational information, such as how a product or service works, how it can be obtained, how it can benefit the user. In addition, you must elicit an emotional reaction based on pain points, needs, or desires to ensure a higher propensity toward purchase. To greater solidify a commitment to purchase, your customer must associate an internal provocation of emotion with the item you are attempting to sell. An in-depth understanding of your target customer’s psyche is imperative, as well as a genuine interest in acquiring this knowledge. How you gather this data is your preference, according to which tools you find most compatible with your business and methods effective for interpretation of these analytics. However, realizing how this interplays with your marketing goals in their entirety and accomplishing proper implementation of persuasive copy will give you an edge. Identify Areas to Integrate Persuasive Copy and Maximize ConversionConduct a thorough audit with the help of an expert if needed to identify areas in your marketing content that are either lacking persuasive copy altogether or could be augmented with this technique. An experienced copywriter with marketing skills can provide valuable input for making these improvements, based on prior results achieved for clients in the area of customer conversion. It is well worth investing in these skills for increasing revenue since the power of words translates monetarily as a generous ROI.
Having been a digital marketer since creating my site in 2012, and having adapted to the many changes in the online space, I can contribute my expertise to your marketing objectives. I have a unique perspective since I am not only a writer but also a marketer. I can provide your business with persuasive copy that converts customers using my background in psychology as well. Finding a partner for your business that makes sense in terms of their skillset being a close fit for your needs can be a challenge. I offer a substantially well-rounded selection of competencies, life experiences, and services to accommodate your requirements. I have an understanding of the subtle differences in language that inspire a potential customer to take action to purchase. I also possess a grasp of how these idiosyncrasies in writing play into the many diverse components associated with a digital marketing strategy. Reach out to me so we can discuss how I can be of best service for helping you facilitate your business goals. I am open to contributing my thoughts on potential content and marketing strategy refinements as well. Please visit My Services (Contact) page to get in touch and review samples of my work on My Portfolio page. The Right Freelance Writer Can Better Persuade Your Customers Partnering with a high-quality freelance writer can be a strategic business move. The importance of having a strong online presence and compelling content has become increasingly relevant. Ensuring you have engaging, persuasive copy to help sell your products and services entails collaboration with an expert in that area. You can certainly try to cut corners with low-level content, but your customers will see right through it. If you are serious about increasing traffic, customer conversion rates, and revenue, you will realize that hiring a freelance writer with digital marketing skills makes sense. A freelancer who is capable of combining the perfect balance of sales, creativity, online marketing, and exemplary writing skills is a worthwhile investment. Especially considering the freedom of working on a contractual basis rather than taking on the expense of a full-time employee. In addition, freelance writers already possess a high degree of business acumen since we are accustomed to running our own businesses. We can also serve as great strategists. Plus, we do not need to be closely monitored or motivated. We are adept at self-motivation and discipline which is why we are successful as our own employers. Rely on the Marketing Expertise of a Dual-Talented Freelance Writer A freelance writer with impeccable grammar and spelling skills is imperative. However, if you are solely relying on wordsmanship as your criteria for customer conversion, please consider other crucial factors. Inspiring readers to take action to purchase also requires sales and psychology. A writer who can create persuasive copy that incorporates digital marketing techniques, such as SEO will help increase your exposure to potential customers and their ultimate conversion. You need more than just a writer, you need a marketer. Finding freelancers who wear these dual hats can be difficult if you are searching based on conserving your budget. If you take into account the value you are receiving in multifaceted areas and the return on investment as a result of traffic and conversion growth, the benefits of this strategy will become clear. Prioritize the end results rather than the immediate expenditure. Focus on Business and Allow Your Freelance Writer to Handle the CreativityWe all have our unique skill sets and sectors of expertise. It is often preferable to invest in the services of a professional, rather than elevating our stress levels by taking on tasks we are not familiar with. As is par for the course in most businesses, each person plays their distinct role which contributes to the success of the company. As a business owner, you have more than enough on your plate so why not alleviate the additional responsibilities of content production and optimization?
Delegating these tasks in-house may not be a valid option either if your employees are already swamped with other work and are not equipped with the same knowledge and experience of a professional freelance writer/digital marketer. It can also be advantageous to acquire a fresh outside perspective, in terms of marketing strategy and possible improvements to your customer conversion funnel. In addition, a freelancer does not have the entanglements of working for you in an employee capacity so we are more apt to provide candid feedback about your operations. I can certainly contribute this sort of input, given my many years of digital marketing experience and the variety of writing services I provide to clients. I am open to brainstorming with you about strategy, pitching creative ideas, and working together toward your overall goal of improving customer conversions. Feel free to get in touch with me via My Services (Contact) page and review samples of my work on My Portfolio page. Look forward to helping you in your business endeavors! What I Have Witnessed in the Freelance Writing Industry
Freelance Writing has been an intriguing means of earning income and motivation for expanding my intellectual capabilities. I appreciate the higher tier area of the industry that continually provokes growth in my linguistic and business skills. I am fortunate to have access to premium clients whose insistence on the utmost level of standards aligns with my desire to maintain those same measures in my work.
I have also been privy to a more exploitative side of freelance writing which I feel should be phased out eventually. I am hoping that as more quality writers take a stand for what is ethical, these types of clients will have less power to engage in what is basically slave labor. I have also witnessed these sort of businesses in other fields in which I have done freelance work, such as the technology industry. It is unfortunate that a brainwashing occurs, leaving many freelancers believing they need to accept this substandard treatment and pay. I hope freelance writers and other types of independent contractors will explore the entirety of a field, rather than accepting that their current experience is how their services will be valued and compensated elsewhere. Once you have seen the full range of possibilities, your outlook and hopefulness are greatly enhanced. The key is to remain persistent and have faith even when you have no tangible results. How My Freelance Writing Journey is Progressing
I have undergone that same shift in my freelance writing career, in regard to having faith. I have seen the success of other writers and I am cognizant of how much money can be made writing. I am aware of both the lowest and highest freelance writing rates being offered currently per word and for various content formats. I also have a realistic perspective and take into consideration, a writer’s experience, educational level, and other pertinent criteria. However, I also know my worth and will not be convinced I need to work in servitude. Especially considering I live in the United States and must accommodate a high cost of living.
There are plenty of practices that take place in other arenas besides freelance writing that are immoral. Whether you accept them by convincing yourself they are not occurring is your choice. I feel it is best to face the harsh realities sooner than later and begin making provisions for alternative client dealings. Less time is wasted functioning in this manner and you will be closer to attaining your ultimate freelance writing career. Expressing Yourself in Your Freelance WritingAs freelance writers, particularly as ghostwriters, we are required to follow certain style guides and create content according to the stipulations of the client. I have no problem with that, considering I am being paid for work. The money is certainly appreciated. However, the issues transpire when new clients ask for writing samples and you are unable to reveal the pieces you have written for other companies due to non-disclosure agreements. It is ironic that so many buyers are stringent about reviewing writing samples before paying for writing services but they are reluctant to provide credit in the form of a byline. I find it important to work on your own projects simultaneously so you can recall the freedom associated with the creative expression inherent in writing. It is also encouraging to have your name associated with the content you have written and the ability to use these works as samples. Setting up your own site or acquiring a freelance writing portfolio hosted elsewhere to display these is advisable. I am looking forward to more opportunities to express my thoughts and add creative input. I am optimistic increasing respect will be shown for freelance writers and the revenue we generate for businesses. Hopefully, there will be a substantial merge in recognition for the contribution of writers via bylines and payment to develop sales maximizing material. Nonetheless, I value the clients who have treated me fairly, provided reasonable compensation, and conducted themselves professionally. I will continue to welcome this caliber of writing assignments. If you are also interested in obtaining my freelance writing services, please visit My Services (Contact) page. |
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May 2022
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