The Right Freelance Writer Can Better Persuade Your Customers
Partnering with a high-quality freelance writer can be a strategic business move. The importance of having a strong online presence and compelling content has become increasingly relevant. Ensuring you have engaging, persuasive copy to help sell your products and services entails collaboration with an expert in that area. You can certainly try to cut corners with low-level content, but your customers will see right through it.
If you are serious about increasing traffic, customer conversion rates, and revenue, you will realize that hiring a freelance writer with digital marketing skills makes sense. A freelancer who is capable of combining the perfect balance of sales, creativity, online marketing, and exemplary writing skills is a worthwhile investment. Especially considering the freedom of working on a contractual basis rather than taking on the expense of a full-time employee.
In addition, freelance writers already possess a high degree of business acumen since we are accustomed to running our own businesses. We can also serve as great strategists. Plus, we do not need to be closely monitored or motivated. We are adept at self-motivation and discipline which is why we are successful as our own employers.
Rely on the Marketing Expertise of a Dual-Talented Freelance Writer
A freelance writer with impeccable grammar and spelling skills is imperative. However, if you are solely relying on wordsmanship as your criteria for customer conversion, please consider other crucial factors. Inspiring readers to take action to purchase also requires sales and psychology. A writer who can create persuasive copy that incorporates digital marketing techniques, such as SEO will help increase your exposure to potential customers and their ultimate conversion. You need more than just a writer, you need a marketer.
Finding freelancers who wear these dual hats can be difficult if you are searching based on conserving your budget. If you take into account the value you are receiving in multifaceted areas and the return on investment as a result of traffic and conversion growth, the benefits of this strategy will become clear. Prioritize the end results rather than the immediate expenditure.
Focus on Business and Allow Your Freelance Writer to Handle the Creativity
We all have our unique skill sets and sectors of expertise. It is often preferable to invest in the services of a professional, rather than elevating our stress levels by taking on tasks we are not familiar with. As is par for the course in most businesses, each person plays their distinct role which contributes to the success of the company. As a business owner, you have more than enough on your plate so why not alleviate the additional responsibilities of content production and optimization?
Delegating these tasks in-house may not be a valid option either if your employees are already swamped with other work and are not equipped with the same knowledge and experience of a professional freelance writer/digital marketer. It can also be advantageous to acquire a fresh outside perspective, in terms of marketing strategy and possible improvements to your customer conversion funnel. In addition, a freelancer does not have the entanglements of working for you in an employee capacity so we are more apt to provide candid feedback about your operations.
I can certainly contribute this sort of input, given my many years of digital marketing experience and the variety of writing services I provide to clients. I am open to brainstorming with you about strategy, pitching creative ideas, and working together toward your overall goal of improving customer conversions. Feel free to get in touch with me via My Services (Contact) page and review samples of my work on My Portfolio page. Look forward to helping you in your business endeavors!
Digital Copywriter & Strategist | Influencer