The Right Freelance Writer Can Better Persuade Your Customers
Partnering with a high-quality freelance writer can be a strategic business move. The importance of having a strong online presence and compelling content has become increasingly relevant. Ensuring you have engaging, persuasive copy to help sell your products and services entails collaboration with an expert in that area. You can certainly try to cut corners with low-level content, but your customers will see right through it.
If you are serious about increasing traffic, customer conversion rates, and revenue, you will realize that hiring a freelance writer with digital marketing skills makes sense. A freelancer who is capable of combining the perfect balance of sales, creativity, online marketing, and exemplary writing skills is a worthwhile investment. Especially considering the freedom of working on a contractual basis rather than taking on the expense of a full-time employee.
In addition, freelance writers already possess a high degree of business acumen since we are accustomed to running our own businesses. We can also serve as great strategists. Plus, we do not need to be closely monitored or motivated. We are adept at self-motivation and discipline which is why we are successful as our own employers.
Rely on the Marketing Expertise of a Dual-Talented Freelance Writer
A freelance writer with impeccable grammar and spelling skills is imperative. However, if you are solely relying on wordsmanship as your criteria for customer conversion, please consider other crucial factors. Inspiring readers to take action to purchase also requires sales and psychology. A writer who can create persuasive copy that incorporates digital marketing techniques, such as SEO will help increase your exposure to potential customers and their ultimate conversion. You need more than just a writer, you need a marketer.
Finding freelancers who wear these dual hats can be difficult if you are searching based on conserving your budget. If you take into account the value you are receiving in multifaceted areas and the return on investment as a result of traffic and conversion growth, the benefits of this strategy will become clear. Prioritize the end results rather than the immediate expenditure.
Focus on Business and Allow Your Freelance Writer to Handle the Creativity
We all have our unique skill sets and sectors of expertise. It is often preferable to invest in the services of a professional, rather than elevating our stress levels by taking on tasks we are not familiar with. As is par for the course in most businesses, each person plays their distinct role which contributes to the success of the company. As a business owner, you have more than enough on your plate so why not alleviate the additional responsibilities of content production and optimization?
Delegating these tasks in-house may not be a valid option either if your employees are already swamped with other work and are not equipped with the same knowledge and experience of a professional freelance writer/digital marketer. It can also be advantageous to acquire a fresh outside perspective, in terms of marketing strategy and possible improvements to your customer conversion funnel. In addition, a freelancer does not have the entanglements of working for you in an employee capacity so we are more apt to provide candid feedback about your operations.
I can certainly contribute this sort of input, given my many years of digital marketing experience and the variety of writing services I provide to clients. I am open to brainstorming with you about strategy, pitching creative ideas, and working together toward your overall goal of improving customer conversions. Feel free to get in touch with me via My Services (Contact) page and review samples of my work on My Portfolio page. Look forward to helping you in your business endeavors!
Valuing Professionalism When Providing My Copywriting Services
I have been providing copywriting services for a while now, and although I am not completely new to the industry, I find there is still much to be discovered, as it is a continual learning process. There is no better way to hone your skills as a copywriter than to dive right in and start dealing with clients. In the beginning, and even now, I am often shocked at some of the cutthroat and unscrupulous ways in which some clients conduct themselves.
I find that over time, I have developed a numbness in order to effectively continue running my copywriting services business without allowing such ridiculous clients to phase me. I continue to develop a thick skin and in a sense, expect the worst so when a job with a client goes smoothly, I am pleasantly surprised. I think to survive in this industry, it is important not to get too comfortable. I feel it is advisable to keep a steady demeanor without getting too excited over copywriting successes. That way you avoid a drastic fluctuation in emotions when clients behave unprofessionally.
Eliminating Clients Who are Not Serious about Professional Copywriting Services
There is so much tire kicking and cheapskatedness in copywriting; it is unbelievable. To run a profitable copywriting services business, you need to hold firm to your rates. I find it laughable that potential clients think I am unintelligent enough to fall for their bait and switch tactics, during which they seemingly propose paid work which later entails the stipulation of an unpaid test. Do they work for free? Of course not, so why would they expect me to? During that same time, I could be doing copywriting work for a client that respects me enough to pay me.
Conducting appropriate research to inform myself of a business's products and services, current developments in their sector, gathering relevant sources, and writing engaging content takes time and effort. This should be taken into account when attempting to contract professional copywriting services. Learning the difference between high-quality writing and penny-a-word rubbish you can find anywhere is key. Top tier copywriters charge higher rates because we provide more value. You can choose to pay that or suffer SEO-wise with spammy, low-grade content that does not adequately rank in the search engines, drive traffic, or convert potential customers into sales.
Continual Growth to Strengthen My Copywriting Services Business
I find it worthwhile to draw lessons from every copywriting experience. The unprofessional clients continue to teach me how to identify and weed out situations that are a waste of my time. Providing copywriting services to high-level clients of a certain mentality motivates me to sharpen my skills and advance to higher goals. Seeing the potential for progress and greater opportunities through these interactions creates hope and fuels my desire to uncover more beneficial relationships.
I approach this copywriting experience on a day-by-day basis. Operating a copywriting services business lends limited predictability. It is not possible to foresee how many projects will come your way, when you will see these opportunities, or if a hopeful endeavor will just turn out to be some swindler playing games. Regardless, the upside and financial potential make it deserving of my effort. So I will persist in expanding my copywriting services to benefit additional clients in diverse sectors and growing through research in these new areas.
What I Have Witnessed in the Freelance Writing Industry
Freelance Writing has been an intriguing means of earning income and motivation for expanding my intellectual capabilities. I appreciate the higher tier area of the industry that continually provokes growth in my linguistic and business skills. I am fortunate to have access to premium clients whose insistence on the utmost level of standards aligns with my desire to maintain those same measures in my work.
I have also been privy to a more exploitative side of freelance writing which I feel should be phased out eventually. I am hoping that as more quality writers take a stand for what is ethical, these types of clients will have less power to engage in what is basically slave labor. I have also witnessed these sort of businesses in other fields in which I have done freelance work, such as the technology industry.
It is unfortunate that a brainwashing occurs, leaving many freelancers believing they need to accept this substandard treatment and pay. I hope freelance writers and other types of independent contractors will explore the entirety of a field, rather than accepting that their current experience is how their services will be valued and compensated elsewhere. Once you have seen the full range of possibilities, your outlook and hopefulness are greatly enhanced. The key is to remain persistent and have faith even when you have no tangible results.
How My Freelance Writing Journey is Progressing
I have undergone that same shift in my freelance writing career, in regard to having faith. I have seen the success of other writers and I am cognizant of how much money can be made writing. I am aware of both the lowest and highest freelance writing rates being offered currently per word and for various content formats. I also have a realistic perspective and take into consideration, a writer’s experience, educational level, and other pertinent criteria. However, I also know my worth and will not be convinced I need to work in servitude. Especially considering I live in the United States and must accommodate a high cost of living.
There are plenty of practices that take place in other arenas besides freelance writing that are immoral. Whether you accept them by convincing yourself they are not occurring is your choice. I feel it is best to face the harsh realities sooner than later and begin making provisions for alternative client dealings. Less time is wasted functioning in this manner and you will be closer to attaining your ultimate freelance writing career.
Expressing Yourself in Your Freelance Writing
As freelance writers, particularly as ghostwriters, we are required to follow certain style guides and create content according to the stipulations of the client. I have no problem with that, considering I am being paid for work. The money is certainly appreciated. However, the issues transpire when new clients ask for writing samples and you are unable to reveal the pieces you have written for other companies due to non-disclosure agreements. It is ironic that so many buyers are stringent about reviewing writing samples before paying for writing services but they are reluctant to provide credit in the form of a byline.
I find it important to work on your own projects simultaneously so you can recall the freedom associated with the creative expression inherent in writing. It is also encouraging to have your name associated with the content you have written and the ability to use these works as samples. Setting up your own site or acquiring a freelance writing portfolio hosted elsewhere to display these is advisable.
I am looking forward to more opportunities to express my thoughts and add creative input. I am optimistic increasing respect will be shown for freelance writers and the revenue we generate for businesses. Hopefully, there will be a substantial merge in recognition for the contribution of writers via bylines and payment to develop sales maximizing material. Nonetheless, I value the clients who have treated me fairly, provided reasonable compensation, and conducted themselves professionally. I will continue to welcome this caliber of writing assignments. If you are also interested in obtaining my freelance writing services, please visit My Services (Contact) page.
Digital Copywriter and Content Creator
(In accordance with Federal Trade Commission regulations) Income Disclosure: Any income statements made by me are not to be interpreted as a guarantee of income. Your success and earnings are your responsibility. Your results are dependent on your own work effort. Affiliate Disclosure: I receive compensation in the form of commissions from the companies whose products I review. This compensation results from purchases made through affiliate links on my site. Sponsorship Disclosure: I receive some products complimentary for testing purposes, compensation for endorsements and sponsored content. This site is independently owned and operated by me. All opinions conveyed here are my own.